On this week's Reel Web we take a look at the dispute between DirecTV and Viacom and what this could mean for online video. Additionally we review some new educational features that YouTube is rolling out as well as an interesting advertising model that will be used when The Huffington Post starts their online news stream.
DirecTV vs Viacom - Creating Better Opportunities for Web Video?
For DirecTV subscribers it will come as no surprise that there is a conflict between DirecTV and Viacom over fees that DirecTV was paying to air Viacom's content. This dispute between DirecTV and Viacom is partly a results of DirecTV trying to change their service options to allow users to pay for just hte channels they actually want to watch as opposed to bundling channels - something Viacom currently does not seem to be interested in offering.
Additionally, Dish Network recently dropped AMC resulting in the Season 5 Premier of the popular series Breaking Bad to be aired online as well as through traditional broadcast. These changes could be the start of a lot more online video options from networks as well as an increase in viewers for online video content creators.
YouTube Offering Workshops and Weekly Informational Videos
From now until October 3 YouTube will be airing workshops via Google + Hangouts to help with everything from pre-production through the post production process of creating online video for YouTube. These workshops will be free, and while a lot of it may be basic information it is definitely useful if you are just getting started with online video and a good refresher potentially for additional tips for anyone who has been doing video already for a while.
YouTube is also doing a weekly series on their partner support channel, similar to the weekly series we do here at ReelSEO where they give information on what's new and happening behind the scenes on YouTube.
Product Placement May be a More Effective Monetization Strategy
On August 13 The Huffington Post will launch their video news streaming service online. This service will run all day with no commercials. Instead, they are going to integrate brands and products into the broadcast similar to product placement. If it's done well, this could be a more effective monetization and revenue stream than having pre-rolls and pop-ups throughout the videos which is usually looked at as more of an annoyance to viewers.
QUESTION: How might the Viacom blackout be a good thing for online video creators and marketers?