Four Digital Advertising Startups To Keep An Eye On

Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week's New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and Steelhouse.

Digital Advertising Startups To Watch

I want to tell you about four companies to watch--they are startups in digital advertising, and they have services and technology for brands and marketers. And they all recently won their categories at the Ad Tech New York spotlight series:

Bluefin Labs

Aiming to manage social media and TV by analyzing data across social channels about TV shows to understand the buzz around the show and the ads.

Sonar

A mobile application that's kind of like a location-based service but it's specifically designed to help you find connections you may share with people nearby.

GoldRun

Uses an augmented reality technology to let brands and marketers connect real-world consumer activities, like sharing photos, with virtual objects and goods.

Steelhouse

Helps e-commerce sites add behavioral targeting and more tailored preferences in real time to boost the performance of shopping sites.