Internet Video Ad Campaign Helps Young Americans Do Their "DUTY"

Thought it would be worthwhile showing you a unique online video marketing campaign titled, "Time for a Change."

Internet Video Ad Campaign Helps Young Americans Do Their DUTY

This online video effort by Diapers.com is their first stab at an online video marketing campaign.  I would say that it has most the ingredients for success.  The video, which is positioned as a political ad on ParentsforChange.org, offers the following message:

"It is time for a change.  Diapers.com, providing extensive gas relief, supporting small business, big business, and young Americans doing their business.  Number 1 in Number 2, for 3 years...."

Not only does the video have the potential of becoming a viral hit because of the hilarious nature of the video itself (let's be honest - "Poop" is just funny), but they have also added a simple social bookmarking and sharing script to the website in addition to the Youtube social sharing functionality.   Most importantly, they have set up the campaign in a way that they can successfully drive and measure traffic back to Diapers.com.  Take note of the following:

  • Prominent branding of Diapers.com in the video, both the logo and via spoken word.
  • Introduction in the video of a coupon code "CHANGE" to use on Diapers.com website.
  • Link on ParentsforChange.org to trackable URL at Diapers.com.

What do you think?  Would you have recommended a different strategy altogether?

Don't Miss Any Stories!

Get daily online video news, tips and trends via email!

SEE ALSO Related Stories ▼
About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

What do you think? ▼
↑ Top