Thought it would be worthwhile showing you a unique online video marketing campaign titled, “Time for a Change.”
This online video effort by Diapers.com is their first stab at an online video marketing campaign. I would say that it has most the ingredients for success. The video, which is positioned as a political ad on ParentsforChange.org, offers the following message:
“It is time for a change. Diapers.com, providing extensive gas relief, supporting small business, big business, and young Americans doing their business. Number 1 in Number 2, for 3 years….”
Not only does the video have the potential of becoming a viral hit because of the hilarious nature of the video itself (let’s be honest – “Poop” is just funny), but they have also added a simple social bookmarking and sharing script to the website in addition to the Youtube social sharing functionality. Most importantly, they have set up the campaign in a way that they can successfully drive and measure traffic back to Diapers.com. Take note of the following:
- Prominent branding of Diapers.com in the video, both the logo and via spoken word.
- Introduction in the video of a coupon code “CHANGE” to use on Diapers.com website.
- Link on ParentsforChange.org to trackable URL at Diapers.com.
What do you think? Would you have recommended a different strategy altogether?
Share & Bookmark
Comment
Subscribe
Email
Print
About the Author -
Mark R Robertson Mark Robertson is the Founder and Creator of ReelSEO.com and has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Mark was previously the Director of Search for Freedom Communications and has worked with many newspaper and broadcast stations for optimization online content.
