Thought it would be worthwhile showing you a unique online video marketing campaign titled, "Time for a Change."
This online video effort by Diapers.com is their first stab at an online video marketing campaign. I would say that it has most the ingredients for success. The video, which is positioned as a political ad on ParentsforChange.org, offers the following message:
"It is time for a change. Diapers.com, providing extensive gas relief, supporting small business, big business, and young Americans doing their business. Number 1 in Number 2, for 3 years…."
Not only does the video have the potential of becoming a viral hit because of the hilarious nature of the video itself (let's be honest – "Poop" is just funny), but they have also added a simple social bookmarking and sharing script to the website in addition to the Youtube social sharing functionality. Most importantly, they have set up the campaign in a way that they can successfully drive and measure traffic back to Diapers.com. Take note of the following:
- Prominent branding of Diapers.com in the video, both the logo and via spoken word.
- Introduction in the video of a coupon code "CHANGE" to use on Diapers.com website.
- Link on ParentsforChange.org to trackable URL at Diapers.com.
What do you think? Would you have recommended a different strategy altogether?
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