Dell Online Video Contest To Find America's Favorite Small Business

Dell Online Video Contest To Find Americas Favorite Small Business

Dell is running a pretty interesting online video contest, with several elements that I think are worth talking about. The purpose of the contest? To find America's Favorite Small Business. There are 10 finalists, and the voting is up to you and the other YouTube viewers of the world, and you can vote every day through the contest's conclusion.

The winning small business gets a king's ransom:

Which business will win $25,000 in Dell products pre-loaded with Windows® 7 Professional & Microsoft® Office Home and Business 2010, a $50,000 prepaid card from MasterCard, and their own online reality show?

I've worked with several small businesses over the last decade or so, and I don't know one of them that wouldn't want that prize. The biggest problem with most online video contests is the lack of a decent prize, and Dell certainly doesn't suffer from that issue here. This is the kind of prize package that could take some small businesses from the brink of failure to the cusp of success.

YouTube Pitches For Dell Online Video Contest

The online video contest is nothing new. It's not like Dell invented it. But they've utilized it for this contest in a way that makes a lot of sense, allowing the small businesses to really use the short-film-style format of a webisode to tell their story.

They've got a custom YouTube Channel page dedicated to the contest, and you can see the videos from all the finalists there:

Dell Online Video Contest To Find Americas Favorite Small Business

Let's look at a few of the finalists, shall we?

Here's the video from Related Grey, a post-production and visual effects studio:

Here's SoNo Trading Company, which makes mustard:

And here's Shwood Handcrafted Wooden Eyewear:

Video Ads From Google For Dell Online Video Contest

They're also promoting the contest... with video. Specifically, video ads from Google. You might have seen it right here on ReelSEO on the sidebar:

Dell Online Video Contest To Find Americas Favorite Small Business

That's pretty darn good ad targeting, if you ask me, and is totally relevant to our core readers--good work, Dell.

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About the Author -
Jeremy Scott is the founder of The Viral Orchard, an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can. View All Posts By -

What do you think? ▼
  • Eva Eckl

    So difficult to decide! would love to vote for all!

  • Video Leads Online

    When is the contest's conclusion... the channel on YouTube says we can cast our vote thru Oct 9 and today is Oct 10. It let me vote today, but I'm not sure why the mis-match of dates.

    • Mark Robertson

      I know, that's weird. It did let me vote., I just did that.