The Day In Online Video News And Views 5th November 2013

The Day In Online Video News And Views 5th November 2013

Hiring legendary news anchorman Ron Burgundy to front a series of 70 ads for the Dodge Durango seems to be paying off for the company as sales of the SUV climbed 59% in October and are up 50% for the whole year. Not only are sales up, but web traffic to the Dodge site has increased by 80% since the online campaign launched on October 5th. Only 9 of Burgundy video ads have been released so far but we can expect the rest of them before Anchorman 2 is released at the end of December. This and other news in today's round up of what's happening in video land.

The Day In Online Video News

Vlambeer YouTube form grants you permission to get filthy rich from their content Wired

Video ads are paying off for AOL. Patch, not so much VentureBeat

The Day In Cable And VoD News

How I Did the Impossible: HBO Without Cable TV WSJ

Charter May Sell Internet Video Services Out-of-Footprint Variety

Comcast's Xfinity TV Go app now available, offers live TV anywhere there's Wi-Fi The Verge

DirecTV Reports Gain in U.S. Subscribers NYT

Cable Scores in Twitter-TV Ranks MultiChannel

The Day In Advertising, Marketing And Mobile News

Ad Highlighting Domestic Violence In Australia Looks Like A Travel Promotion Buzzfeed

Red Bull Media House Strengthens Partnership with Outside Television Variety

Dodge: Ron Burgundy Boosting Sales for Durango AdAge

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About the Author -
Carla Marshall is the Managing Editor of ReelSEO. She joined the site in 2012 as staff writer and Director of SEO and specialises in video optimisation and organic marketing. She has a background in search and social media. View All Posts By -

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  • Dave Holland

    Hey Carla – WOW this is a Reelly useful digest – saving me so much time. Thanks – and how often can we expect this?

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