Hiring legendary news anchorman Ron Burgundy to front a series of 70 ads for the Dodge Durango seems to be paying off for the company as sales of the SUV climbed 59% in October and are up 50% for the whole year. Not only are sales up, but web traffic to the Dodge site has increased by 80% since the online campaign launched on October 5th. Only 9 of Burgundy video ads have been released so far but we can expect the rest of them before Anchorman 2 is released at the end of December. This and other news in today's round up of what's happening in video land.
The Day In Online Video News
The Day In Cable And VoD News
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