YouTube MCN, Maker Studios, has poached Erin McPherson, head of Yahoo’s video strategy, for their new chief content officer. She will head up the company's plans to organize its content into new vertical brands and to regroup its 55,000-plus channels into four distinct units - family, entertainment, and women programming. Yahoo has confirmed McPherson’s departure, a move which leaves a big gap in their plans to develop video content, something that CEO Marissa Mayer has said is a key pillar for the company.
Despite the YouTube ban on the original 'Blurred Lines' video for its explicit content, music videos are getting more and more risqué these days as artistes like Rihanna and Miley Cyrus push the boundaries of what's acceptable. Savvy teenagers know their way around the net and if something is banned on one site, it takes literally seconds to find it on another. With so many ways to access the internet and the 'adult' content it carries, a UK based action group is calling on the government to introduce cinema-style ratings on lewd video content. These and other news stories in our daily round up.
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