The Day In Online Video News And Views 11th November 2013

The Day In Online Video News And Views 11th November 2013

YouTube MCN, Maker Studios, has poached Erin McPherson, head of Yahoo’s video strategy, for their new chief content officer. She will head up the company's plans to organize its content into new vertical brands and to regroup its 55,000-plus channels into four distinct units – family, entertainment, and women programming. Yahoo has confirmed McPherson’s departure, a move which leaves a big gap in their plans to develop video content, something that CEO Marissa Mayer has said is a key pillar for the company.

Despite the YouTube ban on the original 'Blurred Lines' video for its explicit content, music videos are getting more and more risqué these days as artistes like Rihanna and Miley Cyrus push the boundaries of what's acceptable. Savvy teenagers know their way around the net and if something is banned on one site, it takes literally seconds to find it on another. With so many ways to access the internet and the 'adult' content it carries, a UK based action group is calling on the government to introduce cinema-style ratings on lewd video content. These and other news stories in our daily round up.

The Day In Online Video News

This video is going to go viral on YouTube and Google+. And that’s pretty ironic TNW

Online Video In China: The Chinese Stream BusinessInsider

Sexually explicit music videos 'should have ratings system' Guardian

YouTube tests a new mobile interface AllGoogleTesting

Fandango Fans Flames for ‘Hunger Games: Catching Fire’ with Web Video Series Variety

Yahoo Video Chief Erin McPherson Is Heading to Maker Studios Variety

Yahoo Teams Up With Starcom To Launch Targeted Video Ads AdExchanger

Bing Updates How It Displays Music Videos WebPronews

Mashable Partners With the Collective on Video Production Adweek 

The Day In Vod And Cable News

A Look At Aereo: The Live Internet TV That's Scaring The Pants Off Broadcasters BusinessInsider

Comcast's Roberts: We're not a cable company anymore FierceCable

The Day In Advertising, Marketing And Mobile News

Sony parodies Daft Punk in its official PlayStation 4 unboxing video Engadget 

But Wait, There's More!

How skydiving, surfing, and kittens have made GoPro the best-selling camera on the planet TheVerge

Microsoft details SkyDrive photo and video streaming on the Xbox One Engadget

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About the Author -
Carla Marshall is the Managing Editor of ReelSEO. She joined the site in 2012 as staff writer and Director of SEO and specialises in video optimisation and organic marketing. She has a background in search and social media. View All Posts By -

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