2011 saw some very interesting science fiction and drama shows hit the web. Comedy will always rule, but there's definitely room for other genres and those continue to build audiences. How about combining some very light science fiction to a romantic comedy? Dating Rules From My Future Self is a new web series premiering January 9 on Facebook starring Shiri Appleby of Roswell fame. It asks, "What if your future self could send texts back to your past self and give you advice on your relationships?" There's a lot of potential for a web series hit here.
Dating Rules From My Future Self Is Perfectly Marketed
In general, I believe high concept romantic comedies, or at least ones that take a certain concept about romance and exploit it, are pretty popular. We had movies like How to Lose A Guy In 10 Days and He's Just Not That Into You (based on a self-help book) become hits just because of the pearls of wisdom people hope to glean from and laugh at. But this is more "what if?" than "Here are all the mistakes I've ever made and now you need to learn from them," although there is that, too.
Dating Rules From My Future Self is sort of Back to the Future for dating, with the iPhone replacing the DeLorean:
The show is coming courtesy of Alloy Entertainment, which is behind Gossip Girl and Vampire Diaries. I like the way the trailer plays, much like a movie that they'll be cutting up into a series. High production value (with quite a few sponsors), some somewhat name actors and recognizable faces, and what looks to be a fun premise should all be draws.
Alloy is loaded with extra content for the show. Here's a behind-the-scenes:
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