Data Drives Dollars In Online Video – Media Minute

Media agencies and brands are hungry for data — they want better data that they can use to target their potential customers. That's why this week's New Media Minute takes a detailed look at a data-driven deal and a new research tool and explains why they matter in the online video business. They include the Quantcast-MTV pair-up and Visible Measures' introduction of its new Trends tool. Check out this week's episode for the scoop!

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About the Author -
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV,, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By -

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