Data-Driven Video Ads, Face Blur Privacy, and Better YouTube Searching [Reel Web #49]

Data Driven Video Ads, Face Blur Privacy, and Better YouTube Searching [Reel Web #49]

This week on the Reel Web we discuss another new feature launched by YouTube, review some great ways to limit the amount of filtering you have to do when doing YouTube searches and talk about changes in how news is being spread and commercials are being presented to target audiences online.

Face Blurring Tool for Privacy Available on YouTube

For those of you who want to blur out faces on your videos to hide the identity of your subjects, YouTube has launched a new Face Blurring Tool.  All you need to do is upload your video to YouTube, go to enhancements, the advanced tools and there is an option called Face Blur.  There are some limitations currently to the program.  It will only let you blur out all or none of the faces, you can’t choose some of the individuals to blur out and not others.  Also, it is fairly new so has some kinks to be worked out so it sometimes blurs things that is not really a face or will miss a face and leave it un-blurred.

Citizen Journalism Changing How News is Spread

Journalism.org recently released its research findings around peer research and how citizen journalism is changing the entire news reporting industry.  Because of the effect of people watching clips and videos as they are loaded to YouTube, the news chat is utilizing this to catch up and obtain rights to those clips for news feeds or sending the clips to news agencies.

Using Filters for More Relevant Search Results on YouTube

As we all know sometimes searching for something on YouTube requires filtering through a lot of other results that come up that hold no interest to us.  There is a way around this.  As mentioned in an article we posted here on ReelSEO (advanced YouTube search tips), there is detailed guided on how to do better searches on YouTube.  One particularly helpful tip is to remove any channel results from your search query that you are not interested in by using a minus or negative sign ( –Channel).  You can also do a search just by titles and eliminate results coming up from tags and description text by putting the Title name and a colon (Title:).  There are a lot more tips in the article so it may be helpful to review that for better YouTube search results.

A Commercial Ad with 50,000 Data-Driven Personalized Versions

Eyeview recently did a presentation at the VideoNuze Video Advertising Summit regarding video advertising which was really interesting.  It covers new technology that they’ve developed that will take a normal television ad and bring it over to the online world automatically creating about 50,000 different versions of that video but having it tailored to specific market industries or demographics.  For example, they can take a car ad from television and bring it over to the web and give it a specific feel and text to target a sports enthusiast.  In general it’s the same ad, but just tweaked to fit the target audience and interest it’s being shown to.

Mobcaster Provides a Way To Launch Your Television Pilot

Megan O’Neill at Social Times introduced us to Mobcaster which is similar to Kickstarter or Indiegogo, but for TV shows that you want to pilot and launch and get out to TV.  It works the same way most other crowd funding sites work where you pitch an idea and raise funds for the pilot.  From there you raise more funds for additional episodes and ultimately pitch it to a network television stations.  It provides networks the ability to see what kind of audience following a show will have before they invest funds.

QUESTION: What do you think about YouTube's new face blurring tool?

View The Full Video Transcript:

This week on the Reel Web, let’s talk about the new face blurring tool that YouTube has created as well as the great new way for you guys to raise funds for your upcoming video projects. That and much more coming up this week on the Reel Web.

Hey guys, my name is Tim Schmoyer and welcome to another week of the Reel Web where every week we just highlight for you guys some of the online video news from the week before. Try to get you all caught up with what’s been happening in this wonderful space that we’re all working in.

And this week let’s start off with a new tool that YouTube recently launched called the Face Blurring Tool. And basically it lets you do exactly what you think it does. You upload your video to YouTube and then you can use – under enhancements, then you can go down to advanced tools, you can find something there called Face Blur which lets you blur out all the faces in your video. So like if you uploaded a video that maybe had some children in it from your kids soccer game and you don’t want all the kids faces showing up for privacy reasons or maybe you have a really sensitive parent on the team who is just really afraid of social media and web stuff in general or maybe you get a video doing something you know you’re not supposed to be doing and you want to protect the identity of those involved. I would encourage you not to go that route, but if that’s the case, now you can easily just blur out all the faces, it doesn’t let you select just individual faces like I want this person to be blurred out but I want my kid winning the soccer goal to show up. It’s either everyone or no one and the technology isn’t quite like great yet. Sometimes it blurs things that aren’t really faces and sometimes it misses faces and leaves things un-blurred, but I’m sure as more and more people start using this that that will really help YouTube develop this into a good tool that you can use to protect the privacy of those out there who maybe might show up in your video.

If you have any good creative uses for how to use this face blurring technology, it would be really awesome cause it’s usually the fun thing that comes out of stuff like this cause people will start using it for anything other than what it was intended for and we get some really hilarious results. So let me know if you have any of those ideas or have seen something around; that would be great.

Also interesting research came out from Journalism.org and Peer Research about how citizen journalism is really changing the whole news reporting industry. If you’re interested, and that’s kind of your niche I’ll link up to those articles below. Definitely check them out. But basically they’re just kind of taking over how citizen journalism and YouTube photos and clips that are being uploaded; it’s like instantly something happens and people are going there to watch it. And then the news chat kind of tries to catch up and take those clips and get rights to use them or people take the clips that are in cell phones and send them off to the news agencies to use. There’s a lot of like meshing between YouTube and citizen journalism and news agencies and everything that’s just happening. They’re really meshing together and it’s having like a really interesting effect on journalism. So check those out if that’s something you’re interested in.

Last week on our very own ReelSEO.com we published an article I thought was really helpful. For those of you guys who want to search YouTube and like don’t want to filter through tons of results; some of them maybe aren’t what you were looking for. There’s a really detailed advanced guide to how to search YouTube. For example, this one I thought was particularly helpful, if you search YouTube for your query, and use minus or the negative sign, Channel (-Channel) that will remove any channel results from your search query and only show videos. Or let’s say you go don’t want your search going to tags and description text, you only want to search titles, you can also put in Title - colon (Title:) and your search query after that and get only results that have your query in the title of the video.

Another search tip that we covered is how can you can use an asterisk (*) as kind of like a wild card in your search results. So for example if you’re searching for just tons of random videos that have to do with the word “live”, you can use the asterisk (*)and they’ll just give you a lot of random videos that have to do with “live.” There’s a lot more that we covered in that article, so if you want to be a pro at searching YouTube, check out that link in the article, the article linked up below. I’m sure it will be really helpful for you.

If video advertising and marketing is really your thing, there’s a presentation from a company called iView down in the description below. Go watch it; it’s about 12 minutes long and it outlines this new technology that they’ve developed that will take a normal television ad and bring it over to online world and automatically created about 50,000 different versions of that same video ad, but tailored toward specific market industries; specific demographics of people. So based on all their research and what they know about you, they can really tailor that video ad to you specifically.

When I use Expedia, I always find what I need for my business trips from 37 flights to New Orleans from Denver this Wednesday; car rental right on site; over 30 Four-star hotels in the French Court. And I can save up to $459 when I book together. Wow! Expedia really can connect me with the right hotel in the right place for the price that I’m looking for.

So for example they’ll take like Mazda’s commercial on television and they’ll bring it over to the web and make it look one way and have certain text and promotion for like a sports enthusiast. But let’s say you’re actually searching like for research on buying a car, it’ll show you a different ad. It’ll be the same basic ad, but tailored differently with different like pricing and it might also end with like a local dealership where you could go get that car and check it out. So there’s lot of cool things they’re doing with the data that they have on you as a consumer online and how they’re really changing and displaying online video advertising that they’re showing to you. It’s really awesome I think, and it’s really taking like the Google AdWords thing to another, like a totally different level. So check it out if that’s anything that you’re interested in, or if you’re just curious to know how the data that you might be making freely available on the web might be used for now video marketing towards you rather than just a generic one size fits all video. How they are custom making individual videos for you and everyone else on the internet. But 50,000 different videos; that’s crazy, so check it out.

Thanks to Megan O’Neill at Social Times I learned about a site called MobCaster, which is basically like Kickstarter or Indiegogo, but for TV shows that you want to pilot and launch and get out to TV. The way it works is pretty similar to what you’re used to from other crowd funding websites where basically you pitch here’s our idea; you raise funds for your pilot. Then you shoot the pilot and then you raise more funds for your actual whole series, and if does well it gets pitched to television networks and grows from there. And I think it’s a unique strategy.

I think it could really work, because usually the way TV networks work is that they’ll invest like .5 million dollars into like per episode for a really low budget episode. And some of these guys are creating an entire series of show for like less than $100,000. So not only is it like way more resourceful, but it also proves that this content already has an audience rather than a TV network trying something, piloting it out, right onto a show. If it doesn’t get viewers then they cancel it and scrap the whole thing.

This way they can prove like this show already has an audience. And these people have already funded it and backed it and it’s growing in popularity on our website and then can then pitch it to TV networks and just make it take off. And there’s a lot of successfully funded shows already on there. So if that’s something you’re interested in, getting some funding for the projects that you’re working on, maybe a web series or just an idea that you want to test out and see if there’s people out there that would really stand behind this idea, go check it out.

And finally let’s talk about VidCaster, and if you haven’t heard us talk about them before in previous episodes, basically they just let you make really simply and easily a video website for your content. And they have a new feature now that lets you put your video content behind a pay wall. So you can now monetize your videos with other options, other than just advertising here on YouTube or sponsorships. Now you can charge people to actually gain access to your content that you’re putting out there; maybe some premium content or a training series or anything really that you want to put behind a pay wall. Now you can do that through your video website at VidCaster.

And as a personal side note guys they are not sponsors of ReelSEO, the Reel Web or anything in any way. I just tell you that I use their service for some of my other channels and I really like it. It’s super simple and if you want to learn more about how you can use a video website for your content and the benefits that has, stay tuned for our creatorship video on Thursday, because we talked to someone at VidCaster about that very thing. How having your own video website can be beneficial to you and help you in your content and in your audience and the stuff you’re trying to promote and market. All that and more; it’s going to be an awesome interview, coming up on Thursday.

So if you’re not a subscriber and you want that video and many more that we are doing for you guys on a regular basis, make sure you click subscribe above this video in YouTube or you can click right there as well. We’d love to have you join us. Thanks for hanging out with us guys. I hope some of this was helpful for you. Remember to comment below about what you think about the face blurring tool at YouTube and I will see you guys again next week for a look at the Reel Web. Bye.

About the Author -
Tim Schmoyer is the host of ReelSEO's Creator's Tip and the author of "30 Days to a Better YouTube Channel". You can see some of his personal videos on his Family Vlog Channel. View All Posts By -

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