BrightCove Video Hosting Platform

Dailymotion Supports Open Video Formats

Dailymotion, you know, the video entertainment site where you can share your videos on pretty much almost any topic, is now accepting Open Video formats and HTML tags.

Thanks to Mozilla the site will now support Ogg video files and is the first major video site to incorporate the HTML video tags that will be supported by the Firefox 3.5 beta and HTML 5. They’ll also begin encoding Official and Motionmaker [user types] videos in Ogg.

Now they aren’t just going to roll this out because there’s tons of things to take into account. So they’re giving you the tools to play around…I mean to seriously test it out. They’re actually calling it pre-beta in their normal easy-going way.

The pre-beta lets you test out their HTML 5 player and the HTML video tag. You can check out the demo here http://www.dailymotion.com/openvideodemo but you’ll need the Firefox 3.5 beta installed to view it.

Dailymotion will actually re-encode pre-existing inventory on the site to Ogg to make it all fully compliant with the Open Video standard and HTML 5 video tag. that’s a heck of a lot of work if you think about it. They state they will have around 300,000 Ogg videos done by the end of the 3rd quarter this year.

Check out this cool, customized, embedded player of an amazing goal.


Il miglior gol indoor di sempre
Uploaded by HeroHiroBasketball, baseball, pro wrestling and more sports videos.
But Chris, what’s so amazing about that?
Well my friends, it’s a really awesome goal, no? Ok, so maybe this embedded example isn’t Flash free, but if you go to the link above with the required browser you’ll see there’s no Flash and it’s all HTML, that means boosted SEO, no proprietary technology and a potential for easier advertising.
Now there may be some degradation of quality due to their using Ogg, Theora + Vorbis but I’m sure it’s temporary. As interest in the Open Video Standard increases it will mean interest in those codecs will as well and more developers and number-crunching gurus will get involved and help make the codecs top notch.
You can read more about watching video at Dailymotion without Flash at their blog entry on it.

Did you enjoy this?
If so, please comment below or subscribe to have video marketing news & tips delivered to you!

web video university
About the Author - Christophor Rick
Christophor Rick is a freelance writer specializing in technology, new media and consumer electronics. His work appears on numerous sites across the web including ReelSEO. He went to uni for Biotechnology, did an internship with NASA and has written 2 as-yet-unpublished books (a 3rd is in progress). He is also the CEO at Gamers Daily News and his past work has included press releases, copywriting, travel writing and journalism. His newest project R2 Relations is leveraging the power of social networks to increase brand awareness and traffic for companies and their products and creating online communities for increased interaction with the products and brands.
blog comments powered by Disqus