dabble Dabble Video Search to Sell Video MetadataDabble has built a video search platform around the preferences of viewers. Founder and CEO Mary Hodder calls it “people powered search.” The company will soon provide metadata about search to publishers who need to understand why and where their clips are being watch. If Mary can solve this, it would be a substantial business. She indicated that this does not entail sharing data about individuals, just metadata, which we understand to be akin to market research results coming from Nielsen.

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Video Topics: metadata, research
Posted: November 25, 2007 in Video Search
Mark R RobertsonAbout the Author - Mark R Robertson
Mark Robertson is the Founder and Creator of ReelSEO.com and has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Mark was previously the Director of Search for Freedom Communications and has worked with many newspaper and broadcast stations for optimization online content.