Dabble has built a video search platform around the preferences of viewers. Founder and CEO Mary Hodder calls it "people powered search." The company will soon provide metadata about search to publishers who need to understand why and where their clips are being watch. If Mary can solve this, it would be a substantial business. She indicated that this does not entail sharing data about individuals, just metadata, which we understand to be akin to market research results coming from Nielsen.
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