This week on Reel Web, we take a look at a lot of real exciting changes and updates coming to YouTube, many of which were announced only at Vidcon last week. We have been talking to a lot of YouTube people and we sat in on some of their sessions and managed to pick up some features and changes coming to YouTube that haven’t been announced to the public.
Associating Domains w/ YouTube Partner Channels & IRDB
First, if you’re wondering what IRDB is and do a Google search, be aware the first ten results you get have nothing do with it. It stands for Internet Registry Data Base. This is a recent change discussed last week, that if you are a partner, YouTube had mentioned there would be a change which allows you to link and authenticate your domain to your channel. Just go to settings, on the left-hand click on associated domain, and enter domain. There’s a verification method, but if you’re signed in to webmaster tools, it takes care of that.
Google understands a lot about your domain if your domain has been around for a while. They want to take what they’ve learned and use them within YouTube.
YouTube to Allow ALL USERS to Upload Custom Thumbnails
In the next couple of months, if you’re monetized, which anyone can do, you’ll be able to upload custom thumbnails. We don’t know how or when, but it is coming sooner than anticipated. It will be interesting to see how they monitor and police that.
Thought We're not totally sure what this will be, they annouced that we'll have the ability to do "bulk annotations." Apparently, this means that we'll have the ability to create pop-up description changes across all videos on a creator's channel. Really, I have no idea what that could mean but Im hoping that this really will allow you to create default annotations for videos so as to not have to manually add annotations that you would normally add to multiple videos. We'll let you know when we have a better understanding as to what this is but feel free to comment below if you have more information.
This cool change allows you to create playlist and specify start and end times within that video. If you have a long video on your playlist and part of it is just people getting settled or whatever, and you want it to start at about 34 minutes, you can specify the actual point you want it to start. You can imagine how this may also be used to create some interesting mashups with other videos.
Reward System—Giving Creators Gold
YouTube is working on reward systems for awarding creators. We’re not too sure about the complete details of this new rewards program, but at this point, we know that anyone who has had over a million subs will get a big gold play button. We assume that their play button will turn gold but what we do know is that that they will actually mail these creators a big gold-plated button. That’s kind of like a movie star award.
Changing Channel Name Displayed
This change will allow you to change your displayed channel name through Google + to be your actual name or whatever your Google + name is. It’s not open for brands or partners, but only to regular users. YouTube got a lot of feedback from new users, because if you’re new, you can’t customize your name and stuff. Somehow, now you’ll be able to can the name displayed on your video. It won’t change your actual URL, but it will change how it is displayed across other places in YouTube. Here's some additional information on how to do that.
Hush, Hush Home Changes
YouTube will be making changes to the home screen. We wanted to talk to someone to get more information about these changes but, no one would talk publicly about them. The best we understand is that one complaint is when you go to your homepage, it’s almost like a Twitter feed, it shows your most recent video from your most recent subscription. If you want to see someone’s video, and are subscribed to someone who posts a lot of videos each day, the one you want to see will be difficult to find. They’re trying to fix it. We think it will have individual channels on left sidebar and give you a number of how many unread or unwatched videos there are. The thumbnails are going to be much bigger. It’s going to be look like Google +, with a very clean interface.
Private & Scheduled Upload Dates Fixed
This is already live and we’re very excited about it. It used to be that when you would set a video to be public after initially setting it to private or scheduled, the date shown would be for the day you uploaded it vs. the day that you made it public. The problem with this is was that subscribers wouldnt always see the updates as they may have been treated as if they were made public on the date initially uploaded as opposed to when you wanted it available. They've finally fixed this and now it shows the time you send it as the day you intended to and make it public.
YouTube Analytics Changes
- One analytical change is that the algorithm changed to be more related to the time watch and how long people are getting into videos. This means you’ll be able to see how long people watched your video from anywhere your video is played.
- Second is Instant Audience Retention. You used to have to wait for a couple of hundred thousand views, before you can find that out. Now, they’re working on a way for it to show up instantly what the retention is.
- There will also be a change in Annotation Reports. Wouldn’t it be great to know if your subscribe annotation is working and people are clicking on it. New stats are coming out about annotations that will be helpful. Annotations that link to other videos, channels, and playlists are a factor in the algorithm. Collecting data and giving it to us, but how will we use it. Will we link to other videos if people aren’t clicking on it or clicking on it and watching it for a short time.
- The last one is Improved Device Metrics. You’ll have better analytics in regards to what people are viewing it on—tablet, mobile device, flat screen TV, etc. You’ll have better metrics concerning how players react based on which device they’re watching your videos on. That will be huge.
QUESTION: Have any interesting ideas as to how you could use the new playlist feature?