Building your Personal Brand in a New Media Reality

Mark R Robertson   |   November 10, 2009   |  

Even if you love your corporate job, you should build your personal brand. That’s the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and now New York Times bestselling author. In his latest book “Crush It,” Gary evangelizes his philosophy on how to build your own brand equity. But how can you “crush it” when you work for a TV network, advertising agency or media firm? New Media Minute host Daisy Whitney asked Gary at a recent book event and he shared his thoughts on how employees can get executive buy-in to the “crush it” philosophy.

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Posted: in The New Media Minute
About the Author - Mark R Robertson
Mark Robertson is the Founder and Creator of ReelSEO.com. Mark has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM), Local Search, Video Marketing, and Search Engine Optimization (SEO). You can follow Mark on Twitter @markrrobertson

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  • I have been building an media brand for years now, and must say it works. You must all ways stay focus and Constance. Thanks Reelseo
  • Thanks for sharing this video Mark. Gary is truly inspirational, as is his book, one of which you can win (signed copy) at http://crushitchallenge.com.

    As Gary said, building a personal brand is something that is not done overnight. It takes a lot of work, however, available tools make it much easier. Video is the best way to give people the true flavor for who you are and what you're all about, so I highly suggest going that route. No need to be fancy. Just grab your Mac, iMovie, a YouTube account and a Tumblr account, and get to it.
  • Just finished reading this in Vook form (I recommend the Vook format since you can watch companion videos that go along with each chapter), and I think many of Gary's principles can be directly applied to video marketing.

    Brands that show some hustle and produce video content that spurs conversation will see their audience grow. Brands that throw up a 30 second commercial every few months will see their audience shrink. Video is not a holiday card you send out once a year. Video is an ongoing conversation.
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