Building Your Personal Brand In A Media Reality

Even if you love your corporate job, you should build your personal brand. That's the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and now New York Times bestselling author. In his latest book "Crush It," Gary evangelizes his philosophy on how to build your own brand equity. But how can you "crush it" when you work for a TV network, advertising agency or media firm? New Media Minute host Daisy Whitney asked Gary at a recent book event and he shared his thoughts on how employees can get executive buy-in to the "crush it" philosophy.

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About the Author -
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV,, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By -

What do you think? ▼
  • Robert Dempsey

    Thanks for sharing this video Mark. Gary is truly inspirational, as is his book, one of which you can win (signed copy) at

    As Gary said, building a personal brand is something that is not done overnight. It takes a lot of work, however, available tools make it much easier. Video is the best way to give people the true flavor for who you are and what you're all about, so I highly suggest going that route. No need to be fancy. Just grab your Mac, iMovie, a YouTube account and a Tumblr account, and get to it.

  • Black Seo Guy

    I have been building an media brand for years now, and must say it works. You must all ways stay focus and Constance. Thanks Reelseo

  • vidiSEO

    Just finished reading this in Vook form (I recommend the Vook format since you can watch companion videos that go along with each chapter), and I think many of Gary's principles can be directly applied to video marketing.

    Brands that show some hustle and produce video content that spurs conversation will see their audience grow. Brands that throw up a 30 second commercial every few months will see their audience shrink. Video is not a holiday card you send out once a year. Video is an ongoing conversation.

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