Crowdsourcing Can Make Video Production Affordable For All Budgets

Crowdsourcing Can Make Video Production Affordable For All Budgets

Deciding on the best approach for creating quality video content for your website can be a daunting task these days, especially with the limitless options that the internet throws at us on a daily basis! Typically, many site owners and brands worry about the cost of video production and everything that surrounds it. Site owners want to invest but they don't know how much is considered reasonable. Logically, people want quality video and know that if they invest too little, then are most likely sacrificing the quality of the actual video, but they are also scared to spend too much on video production. In the real world most businesses are limited by budget constraints, so the question is: how do you acquire a high quality video for a fair price?

Crowdsourcing Video Production For Those On A Budget

Crowdsourcing for your next video is a great tactic for budget control. Why is that? Because your company can place bid for the style and the budget of a video that you want. Then video production companies will compete with each other to win your bid and produce your web video! Not only does this offer a variety of choices for your business to choose from but also exposes you to some of the most talented videographers and animators on the market.

This all sounds so easy and wonderful, but the truth is the market is very competitive, with over 246,000 results on Google for the search term "video production crowdsourcing" alone. With so many options, your business must sort through to the clutter in order to find a crowdsourcing site that hosts quality videographers they can trust.

Where does this leave us? In order to get you started with finding your perfect video match, here’s our pick of the top 3 crowdsourcing sites available for video production. These sites were hand-selected based on easy usability, quality videos, and overall price.

1. Userfarm

Userfarm is a global video crowdsourcing company whose core focus is maintaining high quality videos at a fair cost. They work with thousands of creators and animators to ensure you get the best. The site even hosts “video contests” for large, successful companies that offer rewards for contest winners helping drive the top web video makers to the site.

Crowdsourcing Can Make Video Production Affordable For All Budgets

Why did we choose this site?

The most distinguishable feature of this crowdsourcing site is the no-nonsense navigation. With just one click, you are already in the process of registering and finding the perfect match whether it be a client or videographer.

2. Veed.me

Veed.me is an innovative video crowdsourcing company that works closely with users to ensure that you create the video of your choice. To use this platform, users just by fill out a simple form to receive a variety of proposals from different creators. Once you find your video match, you have complete control over the process while letting the pros do the work.


 
What is the standout feature of this site?

Besides being easy to use and focused on giving the customer (that’s you) exactly what they want, Veed.me offers pre and post production benefits by offering video marketing services when your video is complete. Since obtaining a video is only half the battle, we think that this site offers businesses a competitive advantage of getting the video they wanted and the attention that it deserves.

3. Poptent

Poptent is a crowdsourcing site that takes on video with another perspective. The site is designed to accelerate the videographers’ careers by finding the assignments for them in order to help build their portfolios. With this format, the site drives fierce competition between the videographers to create the best videos.

Crowdsourcing Can Make Video Production Affordable For All Budgets

Why does this site stand-out?

Poptent stands out among other crowdsourcing companies because of its interactive design that lets users discus and make open comments about their experiences. Besides the site being extremely user friendly, we also see the ability to communicate about experiences and videographers helps give an honest advantage to finding exactly what or who you need for your video.

As you can see, obtaining a quality video for your company doesn't have to take your whole life savings, it just takes finding the right website that will help meet your needs. So get out there and find the hidden talent that exists in the video industry through crowdsourcing!

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About Our Contributing Author - Anish Patel
Anish Patel CEO and Head Producer Revolution Productions: Explanatory Video Production Agency.



Please Note: Opinions expressed in this article are those of the contributing author and not necessarily that of

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What do you think? ▼
  • http://www.Spidvid.com/ Jeremy Campbell

    http://SeedandSpark.com is the best crowdfunding site for video and film projects I think! Plus they have a kick butt team to boot.

    Thanks for sharing this Anish, I learned about some sites I've never heard of before but will check them out now.

    • Revolution Video

      Jeremy - thanks for send over that site as well. Let me know your thoughts on any of the sites!

      • http://www.Spidvid.com/ Jeremy Campbell

        I've long known of PopTent, they seem to be doing good, kudos to them for attracting big brands to do projects with!

  • http://www.onemarketmedia.com/ Jimm Fox

    If you can get people / businesses to do speculative work for free... and if the work is good... then it's clear how the customer benefits. This business model is not sustainable, however.

    In the short term there will continue to be an influx of new entrants into the field of video production willing to do work on spec - most of it not very good. But in the long run, the quality of submissions will drop and the number of groups willing to do work on spec will also drop as production companies decide after a couple of attempts that the risk and effort just isn't worth the potential reward.

    For some reason in the creative services industry there is a notion that ideas are free, or should be. Creative services companies do little to dispel this myth so it's not difficult to understand how this idea is perpetuated.

    Would you ask restaurants to each prepare you a meal and then decide which one you want to eat after tasting all of them? Would lawyers, doctors, engineers or any other regulated profession agree to this process? (And yes, I appreciate that multi-million dollar projects often require a huge amount of upfront work in the hopes of winning a bid, but the difference here is that the payout is huge compared to the upfront work required AND you are never asked to complete the entire job first.)

    Short term, you'll continue to see a proliferation of contest / crowd-sourcing sites because the supply of services (both good and quite bad) in video production exceeds demand. Long term, most production companies and independents won't bother submitting a second or third entry in the hopes of winning simply because it's too much work compared to the reward.

    The worst part of this process is the obscene inefficiency inherent in the crowd-sourcing model. Great for the client who happens to get work done for a low price but bad for an industry that encourages thousands of man-hours to be wasted for the sake of one paid job. Youch!

    I can't help but imagine there will eventually be a backlash against businesses who use crowd-sourcing services. Sure it saves them money, but what if all of a sudden these same companies were asked to offer their own products or services for free first in the hopes of getting new business. ("Ya, but that's different..." No, it's not.)

    Perhaps I can 'crowd-source' the building of my deck. I'll get every company in town to build and install a deck. Then, the one I like the best, I'll pay for... about 60% of it's retail value.

    • http://www.Spidvid.com/ Jeremy Campbell

      Great comments Jimm, I totally agree that fulfilling the rewards can be more of a pain in the butt than it's worth! I would like to see the stats of the people who do a 2nd crowdfunding campaign after doing one that succeeded. Crowdfunders: be careful what you offer as rewards! Also, I've donated to campaigns and gotten nothing in return so there's that problem too.

    • Revolution Video

      First off, thanks for your response, Jim - you make some really strong points for the crowdsourcing scene. Crowdsourcing first is online, which is the beauty of it. You have access to global talent. Your examples of your deck and restaurants would only apply to those companies in your area. While you make some good points about how the concept of crowdsourcing potentially turning sour, it's important to note the access which it allows.

      You also make great points about the man hours put in for one job - and perhaps given that the concept of crowdsourcing will change. I agree that it is not a perfect system in which companies must put in a lot of work for potentially nothing. Perhaps video production crowdsourcing will turn into companies submitting work and only low end videos being made...in which case the concept will eventually die out. It's a risk and of course it takes time.

      As a video production company, and I'm sure you'll agree, I prefer to have clients come directly to my company because they are impressed by the work alone. And that is actually how I get most of my clients. However, crowdsourcing is still an option for companies that want a video; there is no denying that. Whether or not those companies will receive a great video is sort of up to chance.

  • Antoine Gouy

    Really, i hope that professionnal will stop to work for that kind of website (I do). They are tottally unfair for workers and they really kill the business.

  • Bruno Pellegrini

    I understand the comment of Jimm Fox and I have myself and my company (Userfarm.com) deeply involved in finding the right way to make crowdsourcing working in the short and long term. That, of course, could not be based on exploiting filmakers even if I do recognize there is other value than money in the open contest participation (ie recognition), at least in the short term.

    In Userfarm we have since the beginning invested in the profiling of our network of filmakers in order to know where they are, how good they are, which genre they prefer, etc. This has let us create different clusters of filmakers and to use different activation models:

    - "call for video" is open to any filmaker and is the original "contest based" crowdsourcing model.
    - "grants" which are given to Pro Filmakers to participate a call
    - pitches" are open only to Pro and Semi Pro Filmakers (or a more limited cluster like could be the 3d animators) which submit a script / storyboard and can win the assignment to produce it (so less work / time is required)
    - "direct assignment" for Pro Filmakers only which are followed by our internal producer and are paid a market daily rate

    This way new members of the nework want to participate the "call for video" also to show his talent, scale the pyramid and become a SemiPro and Pro Filmakers which can get direct assignment or participate to pitches and get a fair compensation.

    So, as in other sector we are evolving the original crowdsourcing "open contest" model into a more differentiated "curated crowdsourcing" or "expertsourcing" which is better for the filmakers, for our clients and for us.

  • Halloween Guest

    GeniusRocket is a company that has completely remodeled crowdsourced video. Through their "curated" model they've been able to compensate their professional producers, writers, etc. fairly while still providing clients with creative choice.

    They seem to be just as, if not more, affordable than other crowdsourcing companies. And the work often reflects higher quality. They remind me of an agency rather than a fun, experimental firm.

    Sure, Userfarm and Poptent offer a ton of videos. But how many brands will actually use these videos? The quality is consistently low, the acting is poor, and the shelf-life is short.