Economic Crisis Will Make Online Video A Champion In 2009

Yankee Group today unveiled U.S. survey results that suggest the current economic crisis will make Internet video a champion in 2009. Consumers are spending 11 percent more time online than watching TV, and Internet video is emerging as the key platform for the delivery of on-demand video services.

Yankee Group analysts advise that media companies should focus on the Internet as a primary opportunity in 2009. The emergence of the Anywhere Consumer™—Yankee Group's vision for an individual able to connect to content, society and commerce at any time from anywhere—will herald an important shift in how entertainment is delivered and monetized.

Other findings from the recently published Yankee Group Anywhere Consumer: 2008 U.S. Entertainment Survey:

  • 56 percent of television viewers are online at the same time, browsing the Web or sending e-mail
  • 82 percent of Internet video viewers watch TV shows online because they missed the episode on TV
  • Digital video recorder (DVR) owners are more likely to watch online than they are to record a program in advance
  • 25 percent of the Internet video audience watches online programming on-demand either once or several times per day

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About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

What do you think? ▼
  • 1TimStreet

    This sounds like a Win Win for everyone.

    Now we have some work to do in educating online video producers/publishers that have inventory on how to sell that inventory and we need to educate brand managers on how to buy that inventory.

    • Mark Robertson

      Boy – Do we EVER…. =)

  • lehdmedia

    Content is King