Yankee Group today unveiled U.S. survey results that suggest the current economic crisis will make Internet video a champion in 2009. Consumers are spending 11 percent more time online than watching TV, and Internet video is emerging as the key platform for the delivery of on-demand video services.
Yankee Group analysts advise that media companies should focus on the Internet as a primary opportunity in 2009. The emergence of the Anywhere Consumer™—Yankee Group's vision for an individual able to connect to content, society and commerce at any time from anywhere—will herald an important shift in how entertainment is delivered and monetized.
Other findings from the recently published Yankee Group Anywhere Consumer: 2008 U.S. Entertainment Survey: