Creating viral videos is something a lot of people try to do, but creating evergreen videos that have on-going views instead of a flash-in-the-pan spike is perhaps more beneficial in the long-term.

For this week's Creators Tip, Tim Schmoyer of ReelSEO talks with Kevin Nalty, affectionately known on YouTube as Nalts, about some of the differences between viral videos and evergreen videos.

Viral Videos Vs. Evergreen Videos

QUESTION: What commonalities and differences do you see between viral and evergreen videos?

Creator's Tip is a weekly show that helps online video producers with tips, tricks, advice, secrets, and suggestions for how to make their videos stand out on the web.

  • ReelSEO

    ;-)

  • Christina Clauson

    I like that you are a dedicated frequent poster.

  • ReelSEO

    yeah, only so much can be put into each video each week.

  • Grant Crowell

    I thought Casey James already shaved his beard? In concurrence with Christina, you need some visual examples. Two dudes in a video talking about video , cozying up by a fireplace. I was about to expect you both toast each other with a glass of brandy!

  • Christina Clauson

    This would have been more interesting with a few examples edited in.

  • ReelSEO

    ;-)

  • Christina Clauson

    I like that you are a dedicated frequent poster.

  • ReelSEO

    yeah, only so much can be put into each video each week.

  • Grant Crowell

    I thought Casey James already shaved his beard? In concurrence with Christina, you need some visual examples. Two dudes in a video talking about video , cozying up by a fireplace. I was about to expect you both toast each other with a glass of brandy!

  • Christina Clauson

    This would have been more interesting with a few examples edited in.

  • http://www.facebook.com/profile.php?id=621364552 John Kremer

    A great discussion of the differences and values of viral videos versus evergreen videos. Thanks.

  • http://www.facebook.com/profile.php?id=1112303204 Ken Schreiner

    I've made videos for Delcam UK for four years http://delcam.tv. They have become, IMHO, classic evergreens not requiring any viral distribution. The company makes CADCAM software for designing and manufacturing on CNCs, lathes, and robots. Not the sexiest stuff but some of the videos have 250,000+ views. They're interesting to watch in a "How It's Made" way. But from my conversations with Delcam's customers, the attraction is the company does a great job of communicating with its them: sales, service, and support. Prospective customers hear great things about Delcam and come to the site to find the software or machine that will work for them or just to watch fun video. It also makes it easy to produce the videos because the customers love Delcam and want to return the favor. Bottom line: the secret to a successful video? Have a great story to tell.

  • http://www.facebook.com/profile.php?id=1050218078 Ariel Chen Chanucayev

    Getting comments makes your video go viral! Try to engage your viewers.