Vimeo and Doritos are teaming up again this year for the Crash the Super Bowl contest. This time the stakes are even higher with a cool $5 million on the line for the top three spots. Last year two brothers took home the $1 Million prize for the best ad based on Doritos. This year they've been hired on at Vimeo to help you win your piece of the prize money.  With the top three spots on the ad meter making the cut for cash and prizes it's bound to be the biggest of the Dorito Crash contests.

All you need to do is make the coolest, funniest, most interesting ad you can and submit it. If you're one of six finalists you'll nab a quick $25,000. Hit the top three on the USA Today Ad Meter and you'll win

  • 1st - $1,000,000
  • 2nd - $600,000
  • 3rd - $400,000

But that's not all. If the submitted ads take all three spots each of them will get another $1,000,000.

To enter the Contest, go to and click on the login link for the DORITOS brand Crash the Super Bowl Ad Contest registration and commercial upload page.

Judging Criteria ("Judging Criteria") is as follows:

  • (#1) Originality and Creativity - 40%
  • (#2) Adherence to Creative Assignment - 30%
  • (#3) Overall Appeal - 30%

Technical Requirements:

A Video File must be submitted:

  • The Video file(s) must be exactly 30 seconds in length (all copyrighted material will be removed)
  • The Video file size should be kept at or under 100 MB for quicker upload/encoding time (max file size is 500MB)
  • Video Files must be provided in one of the following file formats: .MPEG; .MOV; .AVI; .WMV
  • For all video submissions shot in 16:9 aspect ratio, they will need to be ready for center cut extraction
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Make a quick 30-second broadcast-quality ad and take home up to $2,000,000? I'm sure some of you are qualified to do this and we look forward to seeing those ads! (If you win, don't forget to show your gratitude to ReelSEO and tip your writer as well)

  • Kenneth Smith

    Is the crashthesuperbowl site down? Every time I log onto the site it does not work.

  • christopherjszlachetka

    We can't seem to get ours up, seems that they don't take Apple Pro Res HQ 422 files, so we're trying the H.264 now. Any of you have this problem ?

  • krisharrison

    Please take hald a minute and check out my entry:

  • angie

    i need to post my video and the crash the super bowl site is down.. who do we contact to get it up and running..

  • James

    Check out my commercial:

    • Mark Robertson

      Love it... That is real professional and great. I hope it wins..

  • Gary

    What exactly is center cut extraction? And how do we prepare it for that?
    [email protected]

    • Mark R Robertson

      Funny, I had to look that up. Basically, it means center-cut safe - IE, if you are producing in 16:9 widescreen, which is a requirement, it must also be able to be cut into 4:3 for those TV sets that dont support 16:9 - "Compositions with a frame aspect ratio equal to or near 16:9 have two additional center-cut safe-zone indicators. The center-cut indicators show which parts of a 16:9 composition may be cut off when the image is shown on a 4:3 display. Such cropping is a concern when creating images for high-definition displays that may also be shown on standard-definition television sets. By default, the center-cut action-safe margin is 30% (15% on each side), and the center-cut title-safe margin is 35% (17.5% on each side)."

  • John Weaver

    I've participated in this contest in the past and I can tell you it is one of the best run 'Consumer-Gen' contests out there (from a user point of view). It was well moderated and populated by some very funny and talented individuals. Even if you don't make a video (and, really - if you have a camera, computer and good idea - what's to stop you?), pay attention to how the campaign is run.

    Oh, and here are my entries from previous years: &