Google Swiffy Will Swiftly Convert Flash Files into HTML5

Google Swiffy Will Swiftly Convert Flash Files into HTML5

Okay, this is some pretty cool news. Google has just released a new product to Labs, called Swiffy. It's purpose? To convert your Flash files to HTML5 at the touch of a button. This gives website owners, designers, developers, and publishers an easy way to ensure their video, animation, and game content can be viewed across all platforms and devices, including the iPad and iPhone, which don't support Flash.

Unless you live under a rock, you're familiar with the Flash-Vs-HTML5 debate, which was fueled by Apple's decision to keep their iPad tablet devices free of Adobe Flash. Google has been fairly public about their love of Flash, but they certainly haven't abandoned HTML5.

But for video creators, animators, designers, and publishers, it's been a bit of a challenge the last couple years to ensure their dynamic content is viewable by all consumers on all devices. In many cases, duplicate versions of content had to be produced--one in Flash and one in HTML5--just to make certain the customer's viewing experience was the same no matter how they connected.

Now, Google's Swiffy aims to help simplify things a bit and minimize the legwork required of publishers. If you head over to Swiffy's page, you'll see this:

Google Swiffy Will Swiftly Convert Flash Files into HTML5It's pretty straightforward. Just check the box stating you know you're not supposed to use Swiffy for copyright violations, then upload your file. Dead simple. There's a great FAQ, as well, should you have any questions. And be sure to check out the Gallery page as well, where you can compare original Flash SWF files with the Swiffy-converted HTML5 versions right on the same page. Slick.

This is pretty huge, I think. Swiffy should save a lot of people a lot of time, without many of them having to know a single thing about HTML5.


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About the Author -
Jeremy Scott is the founder of The Viral Orchard, an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can. View All Posts By -

What do you think? ▼
  • http://matthewfabb.com/blog/ Matthew Fabb

    It supports some of the features from Flash Player 8, but recommends exporting content in Flash Player 5 (which even then it doesn't support fully). Similar to Adobe's Wallaby, this seems to be mainly about converting banner ads, which are big business to both Adobe & Google.

    iOS users can expect more annoying banner ads in the future. Not having Flash on your device is no longer a way to avoid them anymore.

  • joe

    how is this going to help video display? flash video players playback FLV and MP4 files, doesnt HTML 5 require a different container?

    • http://www.reelseo.com/author/jeremyscott/ Jeremy Scott

      You're right. Some old school producers do put video in swf format, but they're very few and far between. I've edited the post to remove the confusion. Thanks!

  • http://www.facebook.com/profile.php?id=760506574 Mishko TheFrenchie

    Folks,

    This is not the silver bullet for Flash Site owners.

    It will NOT convert your flash site into a mobile-friendly HTML5 version.

    It will ONLY convert old flash animations and banners made years ago using AS2.

    We can help : http://ConvertMyFlash.com.

    We can FULLY CONVERT your FLASH site into HTML5 ( powered by WordPress )..in just 72hrs.

    Enabling your business to be :
    +Usable to 5 BILLION Smartphones.
    +Display on 180 Million iPads+iPhones.
    +Increase their Search Rankings.
    +Shareable on Social Sites.

  • ConvertMyFlash

    Folks,

    This is not the silver bullet for Flash Site owners.

    It will NOT convert your flash site into a mobile-friendly HTML5 version.

    It will ONLY convert old flash animations and banners made years ago using AS2.

    We can help :  http://ConvertMyFlash.com

    We can FULLY CONVERT your FLASH site into HTML5 ( powered by WordPress )..in just 72hrs.

    
Enabling your business to be :
    +Usable to 5 BILLION Smartphones

    +Display on 180 Million iPads+iPhones

    +Increase their Search Rankings

    +Shareable on Social Sites.

  • Danielle Bernhard

    Good stuff!

  • Frank Sorbello

    I will definitely trust the products and or services of people spamming comments sections of articles!

  • Phoebe Lim

    Lawrens Tan might be good news for you? :P

  • http://www.facebook.com/profile.php?id=1164188191 Abdul Hakeem H

    Convert Flash SWF into HTML 5 - Google Swiffy Labs http://goo.gl/fb/NwW7b.

  • http://www.facebook.com/profile.php?id=100000075528388 Leo Lycan Kidul Kali

    iso gae dolanan kie... wkwkwkwk !!

  • http://www.facebook.com/profile.php?id=100002599934027 Jane Gergel

    thanx, but i prefer to use this tool http://www.macvide.com/Macvide_FlashVideo_Converter/, it allows to convert flash to any video format in high quality!)

  • m_jayz

    Hmmm how do you add a player to control the exported html5 animation ?