Ever since the clock ran out on Super Bowl 45 last night, Hulu has been asking its users to vote on the best and worst of the commercials that aired during the big game. The early results are in, and a few things are clear: Volkswagen is the clear winner this year, easily besting the other top-performing brands with two ads placing in the top three.
Let's break down the voting:
Most Liked 2011 Super Bowl Ads Overall
Volkswagen's The Force:
Volkswagen's Black Beetle:
I think it's important to point out that Volkswagen released both of these spots a week before the Super Bowl, as a bit of a preview. There were some that suggested such an early release would dim the commercials' impact, but that does not appear to have been the case at all. Instead, in terms of YouTube views, the pre-released "The Force" ad has a 15-million-view head start on "Carma," which only went online after the game.
Most Disliked Super Bowl Ads Overall
Salesforce Chatter: Still Doing Impossible Things:
Salesforce Chatter: Do Impossible Things:
GoDaddy: The Contract:
Yeah, those are all awful--sorry Salesforce. I saw them during the game, and have seen them since, and I still don't know why I'm supposed to care about Chatter. Animated Black-Eyed Peas characters probably didn't help. And GoDaddy... ugh. Not even trying, but that's nothing new. They've built a reputation for fairly tasteless ads with sexual innuendo, and this year's was the same. Sad thing is... they'll likely get plenty of pageviews from it, which is why they keep doing it. They could care less what the highbrow ad analysts think.
YouTube Holds Their Own Contest
If Hulu's survey is giving us a snapshot of America's immediate reaction to the 2011 Super Bowl's slate of ads, then YouTube will let us know which spots were the best after the country has a week to reflect. They're holding a week-long voting contest, and the most popular ads will be announced next Monday, on Valentines day.
You can go here and see all the spots in one place in a pretty nifty custom interface that looks like this:
I'll be curious to see how the YouTube results turn out, though I'm guessing it'll be largely the same ads at the top.
The Best Of The Rest
Since Hulu is only giving us the top three, and YouTube's rankings aren't out for another week, I thought I'd share a few of the ads from the rest of the pack that I thought were the best.
I thought the Teleflora Flowers ad with Faith Hill was funny, and I didn't find it nearly as "tasteless" as some viewers apparently did:
The Coca-Cola "Border Wars" spot was pretty charming, even if it was lacking in serious laughs:
The Chevy Cruze "First Date" commercial was cute and showed off a nifty feature of the car--though I have to admit that the last thing I want is a computer voice in my car rattling off my friends' status updates--and the ad scored very high with women:
The Eminem-starring "Imported From Detroit" ad for Chrysler was outstanding, even if you're not a fan of Eminem or Chrysler:
While the "Carma" commercial scored higher, Bridgestone's second ad--called "Reply All"--was also pretty funny and well-received, mostly because we can all relate to this guy's panic:
Carmax's "Kid In A Candy Store" was outstanding, fast-paced, and funny:
And finally, the NFL scored big with their "Best Fans Ever" ad, which inserted NFL team gear into a number of classic television shows--I don't even want to think about how much it cost them to get the rights for this thing:
I will be curious to see how the ratings turn out for the game--is there any chance they can top last year's Saints-fueled ratings bonanza? The ads, however, are as big a deal as ever. This year we had major brands hold voting contests to pick their commercial, release their spots early to build buzz, and even put out teaser commercials for their Super Bowl commercials. Anyone who thinks the commercials aren't a huge part of the event is crazy.
Which ad was your favorite? Which ad do you think will ultimately garner more viral views online?
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