Ever since the clock ran out on Super Bowl 45 last night, Hulu has been asking its users to vote on the best and worst of the commercials that aired during the big game. The early results are in, and a few things are clear: Volkswagen is the clear winner this year, easily besting the other top-performing brands with two ads placing in the top three.
Let's break down the voting:
Most Liked 2011 Super Bowl Ads Overall
Volkswagen's The Force:
Volkswagen's Black Beetle (Video Removed)
I think it's important to point out that Volkswagen released both of these spots a week before the Super Bowl, as a bit of a preview. There were some that suggested such an early release would dim the commercials' impact, but that does not appear to have been the case at all. Instead, in terms of YouTube views, the pre-released "The Force" ad has a 15-million-view head start on "Carma," which only went online after the game.
Most Disliked Super Bowl Ads Overall
Salesforce Chatter: Still Doing Impossible Things:
Salesforce Chatter: Do Impossible Things:
GoDaddy: The Contract: (Video Removed)
Yeah, those are all awful--sorry Salesforce. I saw them during the game, and have seen them since, and I still don't know why I'm supposed to care about Chatter. Animated Black-Eyed Peas characters probably didn't help. And GoDaddy... ugh. Not even trying, but that's nothing new. They've built a reputation for fairly tasteless ads with sexual innuendo, and this year's was the same. Sad thing is... they'll likely get plenty of pageviews from it, which is why they keep doing it. They could care less what the highbrow ad analysts think.
YouTube Holds Their Own Contest
If Hulu's survey is giving us a snapshot of America's immediate reaction to the 2011 Super Bowl's slate of ads, then YouTube will let us know which spots were the best after the country has a week to reflect. They're holding a week-long voting contest, and the most popular ads will be announced next Monday, on Valentines day.
You can go here and see all the spots in one place