Online Video Viewing In The UK Grows By 10% YOY
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comScore, a leader in measuring the digital world, today released January 2009 data from the comScore Video Metrix service, indicating that the total U.K. online video viewing audience has grown 10 percent during the past year to 29.6 million unique viewers age 15 and older.
Google is U.K.’s Most Popular Online Video Property
Google Sites once again ranked as the top online video property in the U.K. with 23.7 million viewers (up 14 percent versus year ago), driven by the popularity of YouTube.com, which accounted for 99 percent of all videos viewed on the property. BBC Sites ranked second with 6.8 million viewers, followed by Microsoft Sites (4.3 million viewers), Facebook.com (3.6 million viewers), and Yahoo! Sites (3 million viewers).
Top U.K. Online Video Properties Ranked by Total Unique Viewers (000)*
January 2009 vs. January 2008
Total U.K. – Age 15+, Home & Work Locations**
Source: comScore Video Metrix
Property
Jan-2008
Jan-2009
% Change
Total Internet : Total Audience
26,806
29,574
10%
Google Sites
20,679
23,664
14%
YouTube.com
20,042
23,523
17%
BBC Sites
5,746
6,771
18%
Microsoft Sites
4,963
4,344
-12%
Facebook.com
1,489
3,582
140%
Yahoo! Sites
3,402
2,998
-12%
Amazon Sites
1,620
2,945
82%
Fox Interactive Media
3,829
2,587
-32%
AOL LLC
N/A
2,198
N/A
Megavideo.com
800
2,189
174%
Metacafe
1,835
1,940
6%
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.
BBC Has Strong Lead in Online Video Viewing among Big 5 Broadcasters
A total of 4 billion videos were viewed online in the U.K. in January 2009, of which 99.5 million (2.5 percent) were watched on the Web sites of the top 5 television broadcasters: the BBC, ITV, Channel 4, Channel 5, and Sky. The majority of these videos were viewed on BBC Sites, which captured a 54.7 percent market share among the Big 5, followed by Channel 4 (23.8 percent share), ITV Sites (13.6 percent share), Sky Sites (6.8 percent share) and Five.tv (1.1 percent share).
Top 5 U.K. Television Broadcasters Ranked by Videos Viewed Online*
January 2009
Total U.K. – Age 15+, Home & Work Locations**
Source: comScore Video Metrix
Property
Videos (000)
Share of Videos Viewed on Big 5 Broadcaster Sites
Big 5 Broadcasters
99,548
100.0%
BBC Sites
54,455
54.7%
Channel4
23,724
23.8%
ITV Sites
13,527
13.6%
Sky Sites
6,764
6.8%
Five.tv
1,078
1.1%
*Rankings based on total videos viewed on sites of top 5 traditional U.K. Television broadcasters.
**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.
Other notable findings from January 2009 include:
- 80.1 percent of the total U.K. Internet audience viewed online video.
- The total U.K. online video viewing audience watched a combined 280 million hours of video content.
- 23.5 million viewers watched over 2 billion videos on YouTube.com (86 videos per viewer).
- 1.1 million U.K. mobile phone subscribers visited YouTube.com.
- 4.8 million U.K. mobile phone subscribers used their phone to watch any kind of TV or video.
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About the Author - Mark R Robertson
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video SEO expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. Follow Mark on Twitter (@markrrobertson), or Google+. - View All Posts By Mark R Robertson
