Yes, 97% of Internet users apparently see something served up by the Brightroll ad agency (lati Doti, they love the Todi...old school rap lyrics anyone?). That's a pretty stout piece of the pie. But they're not alone in that rare area of the stratosphere...

Aha! Made you read more! Anyway, while Brightroll did rack up 97.4% reach in May, YuMe was right behind them rolling out a massive 96.3% and ScanScout was clambering up the slippery slope to end up in third with a very nice 93.4% just scooting past Tremor who rounded out the super-90s with 91.7%. This all courtesy of the comScore May 2010 Media Metrix Report in the Ad Focus area.

Who topped the Top 50? Would you be surprised if I said it wasn't Google? Well, so would I, but really, it was and they had 179M visitors to show for it. Yahoo! took second in that race with 167M and Microsoft used some Kinect(ic) energy to land in third with 160M (Kinect is the name of their new controllerless video game initiative that will launch in October, not a spelling error on my part).

Dailymotion.com was the largest gainer percentage-wise in the online video industry with a 28% jump April to May 2010 (unless you consider IMLive.com which does online video chat with experts...and live sex chat, I wonder if they're experts too...) . Comcast got up there as well with a 26% change.

And that's all I've got. But I know how much you all love to stare at tables in my posts, so without further ado, I will bid you adieu and leave you with the charts.

Table 1
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
May 2010 vs. April 2010
Total U.S. – Home, Work and University Locations
Total Unique Visitors (000)
Apr-10 May-10 % Change Rank by Unique Visitors
Total Internet : Total Audience 213,019 215,691 1 N/A
ProFlowers.com 2,714 7,284 168 223
McDonald's 5,514 9,691 76 172
IMLive.com 6,046 9,717 61 170
Dailymotion.com 10,297 13,129 28 126
Comcast Corporation 41,239 52,110 26 18
Hollywood.com Network 7,185 8,828 23 189
TheFind 9,711 11,819 22 138
Evite.com 5,468 6,621 21 250
Conduit.com 11,105 13,363 20 124
Buzzle.com 5,697 6,757 19 241
*Ranking based on the top 250 properties in May 2010. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 unified digital audience measurement.
Table 2
comScore Top 50 Properties (U.S.)
May 2010
Total U.S. – Home, Work and University Locations
Unique Visitors (000)
Rank Property Unique Visitors

(000)

Rank Property Unique Visitors

(000)

Total Internet : Total Audience 215,691
1 Google Sites 179,188 26 Federated Media Publishing 35,957
2 Yahoo! Sites 167,220 27 WordPress 35,770
3 Microsoft Sites 160,061 28 Wal-Mart 35,530
4 Facebook.com 130,308 29 iVillage.com: The Womens Network 34,531
5 AOL LLC 112,364 30 Break Media 33,798
6 Ask Network 91,939 31 Superpages.com Network 33,687
7 Fox Interactive Media 88,072 32 YellowBook Network 33,070
8 Turner Network 86,086 33 Adobe Sites 32,733
9 Glam Media 80,748 34 Verizon Communications Corporation 31,302
10 CBS Interactive 78,432 35 AT&T Interactive Sites 30,515
11 Wikimedia Foundation Sites 78,275 36 Time Warner - Excluding AOL 29,461
12 Amazon Sites 77,973 37 Tribune Interactive 29,415
13 New York Times Digital 72,378 38 NBC Universal 29,318
14 eBay 71,509 39 Lycos Global Search And Media 29,035
15 Apple Inc. 67,898 40 Expedia Inc 28,504
16 Viacom Digital 62,252 41 Weatherbug Property 27,565
17 Demand Media 56,261 42 Gorilla Nation 27,509
18 Comcast Corporation 52,110 43 Disney Online 26,857
19 craigslist, inc. 50,830 44 Target Corporation 26,639
20 VEVO 48,961 45 Photobucket.com LLC 26,492
21 Answers.com Sites 45,390 46 Everyday Health 26,484
22 Weather Channel, The 43,498 47 Warner Music 26,263
23 NetShelter Technology Media 38,280 48 WorldNow Sites 25,428
24 Technorati Media 38,250 49 ESPN 25,359
25 Gannett Sites 37,522 50 The Washington Post Company 24,495
Table 3
comScore Ad Focus Ranking (U.S.)
May 2010
Total U.S. – Home, Work and University Locations
Unique Visitors (000)
Rank Property Unique Visitors (000) % Reach Rank Property Total Unique Visitors (000) % Reach
Total Internet : Total Audience 215,691 100.0
1 BrightRoll Video Network - Potential Reach 210,052 97.4 26 Pulse 360** 143,391 66.5
2 YuMe Video Network - Potential Reach 207,783 96.3 27 Casale Media - MediaNet** 140,354 65.1
3 ScanScout Network - Potential Reach 201,456 93.4 28 AudienceScience (formerly Revenue Science)** 139,958 64.9
4 Tremor Media - Potential Reach 197,698 91.7 29 Adconion Media Group** 138,860 64.4
5 BBE - Potential Reach 192,745 89.4 30 interCLICK** 138,421 64.2
6 Advertising.com Video Network - Potential Reach 188,232 87.3 31 Burst Media** 133,282 61.8
7 SpotXchange Video Ad Network - Potential Reach 187,642 87.0 32 FACEBOOK.COM 130,308 60.4
8 Yahoo! Network** 186,893 86.6 33 ADSDAQ by ContextWeb** 129,212 59.9
9 AOL Advertising** 186,489 86.5 34 MSN 117,783 54.6
10 Google Ad Network** 183,594 85.1 35 NNN Total Newspapers: U.S. 117,655 54.5
11 ValueClick Networks** 177,616 82.3 36 YOUTUBE.COM* 112,760 52.3
12 Adconion Video Network - Potential Reach 176,594 81.9 37 AOL LLC 112,364 52.1
13 Google 171,450 79.5 38 AOL Media Network 112,316 52.1
14 TidalTV - Potential Reach 167,926 77.9 39 CPX Interactive** 111,568 51.7
15 Yahoo! Sites 167,220 77.5 40 Break Media - Potential Reach 108,743 50.4
16 Specific Media** 161,639 74.9 41 Centro - Potential Reach 106,885 49.6
17 24/7 Real Media** 161,100 74.7 42 Viacom Digital Network - Potential Reach 104,929 48.6
18 Microsoft Media Network US** 158,542 73.5 43 IB Local Network - Potential Reach 103,914 48.2
19 AdBrite** 156,955 72.8 44 Adify** 103,897 48.2
20 Digital Broadcasting Group (DBG) - Potential Reach 155,463 72.1 45 Undertone Networks** 102,921 47.7
21 Turn, Inc** 154,467 71.6 46 ITN Digital - Potential Reach 102,559 47.5
22 FOX Audience Network** 152,007 70.5 47 Cox Cross Media - Potential Reach 102,481 47.5
23 Collective Network** 147,639 68.4 48 Vibrant Media** 99,927 46.3
24 Tribal Fusion** 147,626 68.4 49 NCC Digital - Potential Reach 98,351 45.6
25 Traffic Marketplace** 146,193 67.8 50 Turner Network + Y! Partnership 95,004 44.0
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in May. For instance, Yahoo! Sites was seen by 78 percent of the 216 million Internet users in May.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network