ZEFR Articles

Beyond Reviews: 12 Types of Product Videos Are Influencing Your Customers

Beyond Reviews: 12 Types of Product Videos Are Influencing Your Customers

ZEFR has uncovered 12 different video styles and/or genres of “product reviews” that are currently heavily influencing potential and, existing, customers on YouTube. Each one reveals that YouTube is a place where shoppers can go above and beyond basic product reviews.

25 Top YouTube Business Power Players for 2013 - Thumbs Up!

25 Top YouTube Business Power Players for 2013   Thumbs Up!

Welcome to our 2013 list of the up and coming new media whizzes within the business of YouTube - a list of the most prolific business minds who will undoubtedly be shaping the face of digital, social media, and entertainment as we know it in the years to come.

MovieClips Takes YouTube Annotations To The Next Level

MovieClips Takes YouTube Annotations To The Next Level

MovieClips has sounded like a good idea since the day I first heard of them. Everyone has their favorite movies, scenes, and lines of dialogue, and often these moments come up in day-to-day conversation. Having a handy video clip makes it easier to watch, share, ...