YuMe Articles

YuMe Says 48% of Online Viewers Plan on Watching More Video This Year

YuMe Says 48% of Online Viewers Plan on Watching More Video This Year

YuMe just released a Whitepaper: Online Video and Television Viewing Attitudes and Behaviors, which is a really long title. But with a title that long it's bound to be a wealth of information, so I'll dive in and pull out tidbits here and there from …

The Biggest Trends in Mobile Video Advertising for 2011

The Biggest Trends in Mobile Video Advertising for 2011

I reached out to some thought leaders at the end of the year about what they saw as being the biggest trend in mobile video ads for 2011. Many didn't respond, most likely enjoying a lengthy holiday since they're all upper level execs and even …

YuMe Expands Video Ad Offering, Interactivity

YuMe Expands Video Ad Offering, Interactivity

YuMe offers all manner of video advertising options from something as simple as a branded players and overlay banner ads on top of video to more interesting and interactive offerings. Today they announced three new in-stream video ad units: Lights Out, SideKick, and Expanded View.

Video Advertising Networks – A Reel List of Video Ad Networks

Video Advertising Networks – A Reel List of Video Ad Networks

We talk a lot about online video advertising, but we've never really combined all the options into one big list in the past. So, here you go, one ReelSEO Show Reel of online video advertising networks (in reverse alphabetical order so as not to show …

The Sunday News Reel – Week of 11-17 October, 2010

The Sunday News Reel – Week of 11 17 October, 2010

Hey hey! Another week in the books as we wind down summer in the Northern Hemisphere and rapidly hurtle toward lower temps and the holiday season. Here in my part of the world the leaves are falling along with the temps. So it's time once …

Giving Users Brand Choice Is Key To Video Ad Success On Short Form

 Giving Users Brand Choice Is Key To Video Ad Success On Short Form

The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital …

Online Video Impacts Top 50 Web Properties During June 2010

comScore has released the monthly report on who does what, where on the web, commonly referred to as the comScore Media Metrix. The report, as usual, looks at top web properties, ad networks and the changes in the traffic on those properties.

YouTube Tops 14.5 Billion and Sets Record Says ComScore

It's certainly long in the coming. YouTube, well technically the Google sites, topped 14.6 billion video streams in May according to comScore. Yes, those computators of computationals are back with their latest stats set, this time it's for May 2010. What have they to say?

13 Billion Videos On YouTube for 135.7 Million Viewers In April

My post last month about comScore's metrics got eaten by the ReelSEO gremlins and disappeared into the ether but I'm here again, this time hopefully my insightful commentary won't bend time/space and make the entire article disappear again (which must be what happened last time).

YouTube Almost Hit 100 Videos Per Viewer Last Month

comScore has released their March 2010 Video Metrix numbers and one of the most fascinating things is that YouTube viewers are watching, on average, 96 videos in the month. That would be 3.2 videos per day, every day. Also, over 180 million U.S. web surfers …

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