The final panel of the ReelSEO Video Marketing Summit was "Video Metrics that Matter and Tools I Wish I’d Created." There are some really cool tools out there for brands to really interact with their community. That is, if they decide to do YouTube the right way.
We got to meet vidIQ's Rob Sandie and much of his team at the ReelSEO Video Marketing Summit and at VidCon. Sandie gave us a look at vidIQ's service, which measures your social engagement, tells you the best way to write a description, and all sorts of stats to sift through to make your video launches better.
Sometimes, a content creator has no idea what they need to do after the video is finished and uploaded. A ton of work has to be done to ensure that it will be seen. How do brands do that? VidIQ is a service that does all that hard work for brands, so that they can rest easy that their video's visibility has been optimized.