Taboola Articles

Video is Key to Monetizing Mobile Publishing Says Hearst

Video is Key to Monetizing Mobile Publishing Says Hearst

We've all heard about how ridiculously fast the mobile video experience has been chugging along, with seemingly everyone having smartphones and other mobile devices at their fingertips.  One thing though: the mobile experience is a lot different from the desktop experience.  You see, when people …

Video is Now Working: Publishers & Advertisers Get it, and Taboola is Proof

Video is Now Working: Publishers & Advertisers Get it, and Taboola is Proof

The video industry is growing fast. According to eMarketer video advertising on its own is considered to have the fastest growth trajectory versus all other online ad formats and is expected to surpass rich media display in terms of total ad spending. As David Hallerman, eMarketer principal analyst put it, "…the growing …

The Weekly Online Video News Round Up – Streaming Internet TV Edition

The Weekly Online Video News Round Up   Streaming Internet TV Edition

It was another huge week for online video news, with final bids for Hulu being turned in on Friday. I'm pretty surprised we haven't seen any leaks on those bids as of yet, but it is the weekend. Expect there to be news on the …

How To Measure & Boost Online Video Ad Engagement

How To Measure & Boost Online Video Ad Engagement

Engagement is the most sought-after metric by advertisers, especially in online video, but it's hard to quantify on its own. That's why experts at agencies and places like eMarketer suggest that brands look at where a viewer goes next after watching a video, that video …

3 Tips to Increase Video Views with Video Recommendations

3 Tips to Increase Video Views with Video Recommendations

If you're a brand, publisher or content provider producing videos for the Web, you want people to find and watch your videos. What are some new ways that can help you make certain that your videos are more easily discovered, played and viewed?  One way …

The Sunday News Reel – Week of 11-17 October, 2010

The Sunday News Reel – Week of 11 17 October, 2010

Hey hey! Another week in the books as we wind down summer in the Northern Hemisphere and rapidly hurtle toward lower temps and the holiday season. Here in my part of the world the leaves are falling along with the temps. So it's time once …

The Online Video Platform Summit Returns To Streaming Media West

The Online Video Platform Summit Returns To Streaming Media West

This 2010 Streaming Media West conference is fast approaching and the Online Video Plaform Summit will make a return this year as well. Events for the show feature a Google TV keynote from Rishi Chandra, a Keynote from Jennifer Taylor, Adobe Rich Media Solutions and …

Intelligent Video Recommendations Provide Massive Boost to Viewing at NYT

Intelligent Video Recommendations Provide Massive Boost to Viewing at NYT

The New York Times and Taboola teamed up to do some A/B testing and find out which system for intelligent video content recommendations worked best. Taboola pitted its "secret sauce" algorithms for choosing the best possible videos for viewers versus a standard "other popular in …

Tools for Improving Online Video Ad Viewership and Engagement

Tools for Improving Online Video Ad Viewership and Engagement

Everyone from TV networks to indie web producers want to know how to get more viewers for their videos, because more viewers in turn means more advertisers. Keep an eye then on some of the new tools from online video tech firms Taboola and Adap.TV …

Connecting Advertisers With Consumers Via Biased Video Recommendations

Not many people know this, but Zara is a very unique fashion company compared to other mega fashion brands. Instead of focusing on inventing the next clothing item people want to buy , Zara built an advanced technology that can bias or push their entire …

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