SpotXchange Articles

SpotX Survival Guide Takes on Video Ad Units, Standards & Measurement

SpotX Survival Guide Takes on Video Ad Units, Standards & Measurement

SpotXchange is ringing in the new year with chapter 5 of their digital video survival guide. You might remember a couple weeks ago when they put out chapter 4 about what to offer as a buyer or seller of online video ads. Today, it's all ...

Record 10 Billion Video Ads Served in May, Where Should You Place Yours?

Record 10 Billion Video Ads Served in May, Where Should You Place Yours?

Starting this month, we're going to separate the comScore industry-wide online video viewing estimates for May and the video advertising numbers and recommendations by yours truly. It's a good month to do it since we've topped a record of over 10 billion online video ads served ...

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won't go too deeply into specific products from ad networks, just ...

April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

April is Another Record Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

Holy mackerel! That's a whole lotta online video ads man! In fact, it's actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore. ...

US Marketers See Big Opportunity for Online Video Advertising in Europe

US Marketers See Big Opportunity for Online Video Advertising in Europe

comScore's recently published statistics for online video viewing and video ad exposure in the Europe reveals the biggest growth lies in video ad consumption in the UK  - 80% of online Brits saw an online video in January 2012: and of these 64 percent were ...

Are Your Video Ad Views User Initiated Or Automatic? SpotXchange Will Tell You

Are Your Video Ad Views User Initiated Or Automatic? SpotXchange Will Tell You

Here's something that we've needed in online video advertising analytics for a long time, the ability for the advertiser to know whether or not their ads are being played on user-initiation or automatically upon page load. Good old SpotXchange ('sup Otto!) have announced that they've ...

181 Million Americans Watch Over 40 Billion Videos Online In January

181 Million Americans Watch Over 40 Billion Videos Online In January

Big numbers continue to accumulate for online video according to comScore who say some 181 million Americans watched more than 40 billion videos in the month. Good for us! In the standard charts there's little movement, like always. Video lengths are up to 6.1 minutes ...

2012 Online Video Advertising Forecast - Industry Experts' Predictions

2012 Online Video Advertising Forecast   Industry Experts Predictions

At the same time I sent out my questions about how 2011 went down for online video advertising I also asked the industry luminaries what they thought would be big in 2012. Across the board in both video and ads I think that politics will ...

2011 Online Video Advertising Year In Review - Industry Leaders Reflect

2011 Online Video Advertising Year In Review   Industry Leaders Reflect

I polled the big brains in the industry to get their thoughts on how 2011 went down with regard to online video advertising, what they thought went as expected and what came out of the blue, what trends were strong and what will continue going ...

Over 7.4 Billion Video Ads In October As Tremor Video Tops A Billion

Over 7.4 Billion Video Ads In October As Tremor Video Tops A Billion

comScore has released the October 2011 Video Metrix report and the first thing that caught my eye, which I prognosticated on over a month ago, was Tremor Video topping one billion video ads a month, and they did it... and are continuing to close in ...

SpotXchange Taps Innovid For Interactive PreRoll Video Advertising Campaigns

SpotXchange Taps Innovid For Interactive PreRoll Video Advertising Campaigns

Video advertising is quickly seeping into every aspect of online life, and why shouldn't it? With the new partnership between Innovid and SpotX, advertisers using the latter can use the iRoll Apps of the prior and create interactive and social video advertising campaigns out of ...

Hulu's Dominance In Online Video Ads Slipping? comScore September Video Metrix

Hulus Dominance In Online Video Ads Slipping? comScore September Video Metrix

It's that time of the month again, when comScore puts out its Video Metrix numbers that show who is ruling the roost in online video. As expected, YouTube is still top dog and it seems that VEVO has cemented itself into the second post overall. ...

Advertising Options Icon, Self-Regulatory Program For Online Behavioral Advertising, Embraced Fully By SpotXchange

Advertising Options Icon, Self Regulatory Program For Online Behavioral Advertising, Embraced Fully By SpotXchange

SpotXchange is the first video ad network to ramp up integration of directly-served behaviorally targeted in-stream video ad campaigns in its network with the Digital Advertising Alliance's (DAA) Advertising Option Icon, a notice to consumers to provide more transparency and control over the collection and use ...

Real Time Bidding Expands At SpotXchange, BrightRoll, & Other Video Ad Networks

Real Time Bidding Expands At SpotXchange, BrightRoll, & Other Video Ad Networks

The good people at SpotXchange have announced that all of their inventory is now available through the real-time bidding on their exchange. This was in reply to 120% more real-time bid requests since November 2010 when it originally launched. BrightRoll on the other hand launched ...

VEVO, Google, Hulu Still On Top In comScore August 2011 Video Metrix

VEVO, Google, Hulu Still On Top In comScore August 2011 Video Metrix

So here we are another month in the books (and this one a full week later than the normal video metrix numbers) and we see the release of the comScore August 2011 video metrix. No surprise that VEVO topped the YouTube partners, Google topped all sites, ...