Poptent Articles

What Distribution Strategies Are Most Effective for Branded Video Marketing? [ReelPop Q&A]

What's the single most effective distribution strategy for branded video marketing campaigns? First-off, it's important to decide before embarking on any video marketing strategy what metrics are most important for you and plan accordingly. Your success metrics will not only effect your distribution strategy, but they will also influence your video content itself. Here are several considerations and things to think about before you determine your distribution strategy.

When is High Production Value Important for Branded Video? ReelPop Q&A

ReelPop Q&A is a new weekly question and answer series made possible by Poptent.  Each week we will choose to answer one question from a reader relating to best practices and strategies for online video marketing.  If you would like us to answer your question ...

Branded Crowdsourced Video Expands As Poptent Opens Brazil Office

Poptent, a crowdsourced video production company catering to brands and ad agencies, is growing. They're also expanding into new regions, with a brand new office in Sao Paulo, Brazil. The new office is designed to serve the company's growing international customer base, and represents the ...