Activision's 'Call of Duty' YouTube channel has more than 2.3 million YouTube subscribers, and has generated over 500 Million views. 'Call of Duty' has also earned its parent company a 9.4% share of voice on YouTube with owned media. But 'Call of Duty' influencer videos (earned media) have been viewed 9.7 billion times, almost 20x the number of views for the brand's owned videos.
Did you know that 99% of Apple related content viewed on YouTube is created by individuals outside of the company? Earned Media is a powerful and effective marketing strategy and at last there is a tool that can help brands identify their most engaged fan base.