Machinima Articles

The Importance Of Publishing Video Frequently & Regularly - YouTube Creator Playbook

Your first video hits YouTube and you get lucky, and you get quite the audience.  This is fantastic.  People are coming to realize what you thought all along: that you are talented and have a perspective that is unique and entertaining.  You get tons of ...

How To Choose The Correct YouTube Channel Type For Your Video Content

So you want to upload videos on YouTube and you're ready to start a channel.  You go to the settings, you give your channel a name, and then there's this thing called Channel Type.  You click on it and there's these six options that come ...

How To Create A Web Series Using Popular Content Without Infringing On Copyrights

In a previous article titled, "How to Market A Web Series To Generate Interest & Gain Viewers," we talked about a number of ways web series have tried to increase awareness. One of the segments, called "Tie The Web Series to a Companion Piece," discussed ...

YouTube Partner Channels Added To comScore Video Metrix for July 2011

With the July 2011 report, comScore has expanded their monthly video metrix, which tracks online video services and viewers, to include what they call "Select YouTube Partners" (see table below). What that sounds like to me is that they are NOT including all of the ...

comScore's YouTube Partner Reporting Reveals New Media Moguls in the Making

While Mark Robertson and I were busy speaking at SES San Francisco last week, comScore and YouTube rolled out Partner Reporting, a new feature that highlights the dedicated audiences garnered by YouTube content partners.  Since we were tied up talking about "Next Gen YouTube Marketing" ...

LEGO Gets into Online Video Contests

This story actually came into my Gamers Daily News email account but I thought you might find it interesting. LEGO, and their partners are teaming up to start an online video machinima contest. The Ones and Zeros Pixelshow, a non-profit group committed to promoting the ...

YouTube Partner Reporting Coming This Summer From YouTube & comScore

Our pal Greg Jarboe over at Search Engine Watch grabbed a fantastic scoop Sunday while interviewing comScore's Dan Piech: this summer YouTube and comScore will release a joint effort called YouTube Partner Reporting, which promises detailed analytic and demographic breakdowns of the various official YouTube ...