Machinima Articles

Video Ad Impressions Reach Record Numbers in March 2012

Video Ad Impressions Reach Record Numbers in March 2012

Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it's comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March? Did you know that online video advertising impressions ...

Online Video Viewing Numbers Dip in February According to ComScore

Online Video Viewing Numbers Dip in February According to ComScore

Another month has passed and it's plainly obvious up here in Milwaukee as spring has sprung, then rewound itself, then sprung again. This time we think it's going to stick. Since it's round the 15th of the month it means comScore has put out numbers ...

181 Million Americans Watch Over 40 Billion Videos Online In January

181 Million Americans Watch Over 40 Billion Videos Online In January

Big numbers continue to accumulate for online video according to comScore who say some 181 million Americans watched more than 40 billion videos in the month. Good for us! In the standard charts there's little movement, like always. Video lengths are up to 6.1 minutes ...

How Machinima Generates Content Through A Filmmaker & Directors Community

How Machinima Generates Content Through A Filmmaker & Directors Community

On my recent trip to Machinima headquarters, I got a chance to speak with CEO Allen DeBevoise. One of the things I was interested in talking with him about is how Machinima goes about generating their wide range of online video content. Turns out they ...

Content As Marketing - Video Advertising & Monetization With Machinima's Allen DeBevoise

Content As Marketing   Video Advertising & Monetization With Machinimas Allen DeBevoise

During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise. One of the topics we spent some time discussing is video advertising and video monetization--how Machinima makes money from their videos and ...

YouTube Removing Subscribers & A New YouTube Player On The Way - The Reel Web #22

YouTube Removing Subscribers & A New YouTube Player On The Way   The Reel Web #22

In case you're just now recovering from all the recent changes YouTube has made to their system, it's time to brace for another round of major changes. This time they'll be removing some of your subscribers from your channel's subscriber count if the subscriber's account ...

Mortal Kombat Legacy Is The Web Series Proof Of Concept

Mortal Kombat Legacy Is The Web Series Proof Of Concept

We've been sharing some video interviews from my recent trip to the Machinima LA offices, including a tour of the facility and a chat about the company's belief that YouTube is social. I also got a chance to talk with CEO Allen DeBevoise about the Mortal ...

YouTube Is Social Media - How Machinima Targets YouTube's Social Power

YouTube Is Social Media   How Machinima Targets YouTubes Social Power

I had the pleasure of spending some time at the Machinima LA Offices not too long ago, and I got to talk to a lot of great people about all the different facets of life at Machinima. One of those was Allen DeBevoise, the CEO. ...

A Look Back At BMW's The Hire, Branded Content In The Dark Days Of Online Video

A Look Back At BMWs The Hire, Branded Content In The Dark Days Of Online Video

Back in 2001, Internet video for me was watching movie trailers, and there was no thought that anything longer, or anything of more substance, would be coming along soon.  I very much doubt many people thought they would be seeing high-quality films from top-notch directors ...

Google TV Marketplace Turns YouTube Into TV - The Reel Web #21

Google TV Marketplace Turns YouTube Into TV   The Reel Web #21

This week on the Reel Web we cover a story about a patent that Google recently updated about a marketplace for Google TV. The Google TV Marketplace will feature channel apps, possibly from YouTube, and may even be bundled together as a network for a ...

Where Gaming & Online Video Collide: Tour Of Machinima

Where Gaming & Online Video Collide: Tour Of Machinima

Of all the YouTube Partners that are succeeding, perhaps none is thriving and growing quite like Machinima. Machinima is the home to a host of recurring and regular programming, most of which is centered around the world of video games--machinima is a modern word used ...

Search YouTube Like A Master With These YouTube Search Tips And Tricks

Search YouTube Like A Master With These YouTube Search Tips And Tricks

Any online marketing or SEO professional that dabbles in search work spends most of their time trying to help websites and other content claim a good ranking in the search results. We spend most of our time talking about that side of search as well. ...

Machinima Releases Exclusive John Woo Web Series 7 Brothers

Machinima Releases Exclusive John Woo Web Series 7 Brothers

Machinima and John Woo have teamed to adapt Woo's graphic novel, 7 Brothers, into a web series.  The first four episodes will be exclusively on Machinima, YouTube's top channel.  Written by Garth Ennis (Preacher) and drawn by Jeevan J. Kang (Spider-Man: India), the series is ...

The Top 10 Most Watched YouTube Videos of 2011

The Top 10 Most Watched YouTube Videos of 2011

YouTube saw over 1 trillion playbacks this year.  Now they're announcing their top 10 videos, along with their top 10 channels, top 10 music videos, and other specialty videos.  Prepare for a video-heavy article of goodness because here at ReelSEO, we're going to embed as ...

Call A Web Series What You Want, It's Still Online, And That's Not Shameful

Call A Web Series What You Want, Its Still Online, And Thats Not Shameful

I started writing for ReelSEO back in June, and the first thing that I wrote about extensively was web series. Not long after I started writing about them, a debate was raging on whether to call them a "web series" or a "multi-platform series" or ...