Machinima Articles

25 Top YouTube Business Power Players for 2013 - Thumbs Up!

25 Top YouTube Business Power Players for 2013   Thumbs Up!

Welcome to our 2013 list of the up and coming new media whizzes within the business of YouTube - a list of the most prolific business minds who will undoubtedly be shaping the face of digital, social media, and entertainment as we know it in the years to come.

Machinima And Poptent Continue Creative Crowdsourcing Partnership

Machinima And Poptent Continue Creative Crowdsourcing Partnership

Machinima, the top YouTube gaming network in the world with over 2 billion video views per month, have already used Poptent to create a very successful internal eBay marketing campaign and now they plan to extend that partnership to cover other projects.

The Best (and Worst) of the Top 10 YouTube Channels of 2012

The Best (and Worst) of the Top 10 YouTube Channels of 2012

We’ve all read about the “channel-ization” of YouTube. If you’re a YouTube Partner who is interested in building a successful channel, you’ve got to think beyond just getting one big hit. You need to think about how you can build a cohesive channel experience for ...

Should You Join a YouTube Network? The Pros and Cons of YouTube Partner Networks [Reel Web #67]

Should You Join a YouTube Network? The Pros and Cons of YouTube Partner Networks [Reel Web #67]

On this week's Reel Web, we cover several online video related news items from the past week including the new YouTube studio space just opened in Los Angeles, updates to VYou's video Q&A platform, and more.  We also spend some time addressing a common question ...

Halo 4 Forward Unto Dawn: Review - The Best Video Game Movie Never Made?

Halo 4 Forward Unto Dawn: Review   The Best Video Game Movie Never Made?

Machinima and 343 Industries (Microsoft's new game studio in charge of the Halo 4 franchise) have created the ultimate piece of tent-pole marketing for the Halo 4 video game, the Halo 4 Forward Unto Dawn web series. For the five Fridays leading up, fans enjoyed installments of the epic web series serving as prologue to the game.

A Quick Look at Machinima's Halo 4: Forward Unto Dawn Web Series and Tent-Pole Marketing

A Quick Look at Machinimas Halo 4: Forward Unto Dawn Web Series and Tent Pole Marketing

We heard about it for months: Machinima was going to spend a ton of money to get a Halo 4 web series/video game tie-in after a round of funding, led by Google, rewarded the channel with $35 million to spend awhile back.  Halo 4: Forward ...

Online Video Viewing Dips Slightly, Average Length Up Again in May

Online Video Viewing Dips Slightly, Average Length Up Again in May

It's time once again for comScore's monthly estimates of the online video viewing numbers. I say estimates because, as we all know, they have a particularly quirky way of counting up videos and views in general. I guess the major milestone this past month was ...

Google, YouTube Continue Betting Big On Machinima, And With Good Reason

Google, YouTube Continue Betting Big On Machinima, And With Good Reason

A funding round of $35 million went to Machinima, one of YouTube's most visited sites, to the tune of 1.6 billion views last April, and a lion's share of the funding came from Google.  Already-invested Redpoint Ventures and MK Capital also joined in.  All of ...

I've Seen the Future with the Knowledge Graph and it Almost Works for Business Video

Ive Seen the Future with the Knowledge Graph and it Almost Works for Business Video

Last week, Google introduced the Knowledge Graph.  According to Amit Singhal, Google’s SVP of Engineering, “The Knowledge Graph enables you to search for things, people or places that Google knows about – landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of ...

April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

April is Another Record Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

Holy mackerel! That's a whole lotta online video ads man! In fact, it's actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore. ...

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