Kantar Articles

Big TV Ad Buyers Still Not on Board with Online Video Advertising?

Big TV Ad Buyers Still Not on Board with Online Video Advertising?

Tsk, tsk... Can you believe that almost 75% of major TV advertisers aren't using online video advertising yet? Well, what Kantar Media said was that nearly a quarter of the top brands are using it, but really, it means the same thing. Clearly, they have ...

Political Video Marketing Lessons: 2012 Presidential Candidates Offer New Twist on The Last Hurrah

Political Video Marketing Lessons: 2012 Presidential Candidates Offer New Twist on The Last Hurrah

Over the weekend, I watched The Last Hurrah, a 1958 movie adaptation of the 1956 novel by Edwin O’Connor.  It starred Spencer Tracy as Frank Skeffington, the veteran mayor of a city that is frequently assumed to be Boston.  Skeffington, who has mastered old-style ward ...