Hulu Articles

High Quality Web Series Continue with Hulu's 'The Booth at the End' Season 2 Premiere

High Quality Web Series Continue with Hulus The Booth at the End Season 2 Premiere

Last year, we discussed The Booth at the End, a show that went through some unusual distribution channels and then ended up premiering in the US on Hulu.  The show, created by Christopher Kubasik and starring character actor Xander Berkeley, illustrated that there was room ...

Record 10 Billion Video Ads Served in May, Where Should You Place Yours?

Record 10 Billion Video Ads Served in May, Where Should You Place Yours?

Starting this month, we're going to separate the comScore industry-wide online video viewing estimates for May and the video advertising numbers and recommendations by yours truly. It's a good month to do it since we've topped a record of over 10 billion online video ads served ...

Online Video Viewing Dips Slightly, Average Length Up Again in May

Online Video Viewing Dips Slightly, Average Length Up Again in May

It's time once again for comScore's monthly estimates of the online video viewing numbers. I say estimates because, as we all know, they have a particularly quirky way of counting up videos and views in general. I guess the major milestone this past month was ...

Hulu's YouTube Channel Reaches 1 Billion Views: Why It's Not As Impressive As It Sounds

Hulus YouTube Channel Reaches 1 Billion Views: Why Its Not As Impressive As It Sounds

So, Hulu's YouTube channel, which you may not have known existed--after all, Hulu is its own video destination that basically competes with YouTube--has just crossed the 1 billion view mark.  Hulu's channel is little more than clips and commercials, so how in the world did ...

Hulu Dilutes Standard TV Content with New, Original and Exclusive Content

Hulu Dilutes Standard TV Content with New, Original and Exclusive Content

Hulu is making a big splash this summer with a fairly large investment in original online video series showing that it is just as important to their business model as TV content is. It has to make you wonder what kind of meetings are going ...

April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

April is Another Record Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

Holy mackerel! That's a whole lotta online video ads man! In fact, it's actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore. ...