Howcast Articles

YouTube Super Bowl Pre-Game Show Brings in Tide, HowCast, FoodWishes and Comedy

YouTube Super Bowl Pre Game Show Brings in Tide, HowCast, FoodWishes and Comedy

The Super Bowl has historically been the best day on the calendar for the advertising industry. Not only is it usually the most watched TV event of the year but the ads have become as much a part of the attraction as the actual football ...

How-To Make How-To Videos: An Eager Audience Awaits Your Skills and Knowledge

How To Make How To Videos: An Eager Audience Awaits Your Skills and Knowledge

This may not be any surprise to those who work in the realm of video and the internet in general, but "how-to" is one of the most important and sought-after phrases in the world of search.  Awhile back, we talked to Touchstorm and KBS+P, media ...

Howcast Guides Viewer Interest & Discovery with New Site: CEO Jason Liebman Provides Insight [Interview]

Howcast Guides Viewer Interest & Discovery with New Site: CEO Jason Liebman Provides Insight [Interview]

Probably the most unheralded videos on the web are how-to videos, and yet, they are some of the most popular.  And it's easy to see why: no longer are people having to rely on written instructions, which can be confusing or be missing vital information, ...

2012 Republican Presidential Candidates Offer Lessons in YouTube Marketing Strategy

2012 Republican Presidential Candidates Offer Lessons in YouTube Marketing Strategy

Internet marketers can learn a lot of lessons about YouTube marketing strategy by watching the 2012 Republican presidential candidates.  For example: Should you use an influence-the-influencers strategy or a mass marketing strategy to reach the 158.1 million U.S. Internet users who watched online video content ...

YouTube Partner Channels Added To comScore Video Metrix for July 2011

YouTube Partner Channels Added To comScore Video Metrix for July 2011

With the July 2011 report, comScore has expanded their monthly video metrix, which tracks online video services and viewers, to include what they call "Select YouTube Partners" (see table below). What that sounds like to me is that they are NOT including all of the ...

Online Video Predictions for 2011: Are You Ready for The Storm?

Online Video Predictions for 2011: Are You Ready for The Storm?

Friends, online-video is going to be a fun storm in 2011 as the drama has just begun. It's the first official business day of 2011, and that prompted me to awaken at 3:00 a.m. with great curiosity. I spent 4-plus hours diving into dozens of ...

How To Promote your Business With Holiday Video E-Cards

How To Promote your Business With Holiday Video E Cards

Compare these holiday video greeting cards and learn how you can use holiday video ecards and video greetings to promote your business.

The History of Online Video In A Nutshell or Rather, An Image

The History of Online Video In A Nutshell or Rather, An Image

So, Mark passed along this really cool "History of Online Video" image made by the Visual Lounge at TechSmith and The Blog Herald put together this pretty cool (and really large) image that traverses the previous five years of online video history. Since the image ...

Howcast Announces YouTube Contest To Find Their First Official Company Vlogger

Howcast Announces YouTube Contest To Find Their First Official Company Vlogger

Do you want to be a vlogger?  Well, good for you!  It's an expanding field with plenty of room for new participants—and it's also pretty fun.  Some of the most popular and successful YouTube producers are vloggers.  But what if I told you that you ...

Howcast Knows How To Build A Next-Generation Media Company

Howcast Knows How To Build A Next Generation Media Company

Learning how to do things can be challenging and complicated, but with the rise of online and mobile video, it's become easier to learn by watching instructional video content. The old adage, "a picture is worth a thousand words," holds true for videos, which can ...