Freewheel Articles

Video Ad Loads and Completion Saw Record Increases in 2012 [Study]

Video Ad Loads and Completion Saw Record Increases in 2012 [Study]

According to a new study by Freewheel, which just released their Video Monetization Report for Q4 and all of 2012, we're not only being subjected to more ads than we did a year ago, but we're also watching more of the ads.  Now, that might …

Online Video Advertising Immune to Seasonal Fluctuations? [Research]

Online Video Advertising Immune to Seasonal Fluctuations? [Research]

Another interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter. Generally, after the major shopping season (read the holidays) winds down a lot of industries will move toward a slump of inactivity. But …

The Rise of Mid-Roll Means Good Things for Video Advertising

The Rise of Mid Roll Means Good Things for Video Advertising

I was just perusing a report from FreeWheel that pertains to online video monetization for Q1 2012 and there were some surprising things in it. For example, mid-roll video ad placements are on the rise, but mostly due to more long form video content being …

Online Video Ad Views Skyrocket In Q3 2011

Online Video Ad Views Skyrocket In Q3 2011

Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel. Freewheel also found …

The First Original Web Series From Hulu Arrives, Is It Any Good?

The First Original Web Series From Hulu Arrives, Is It Any Good?

Morgan Spurlock, the director of pop documentaries Super Size Me and The Greatest Movie Ever Sold, recently got into original web series with A Day in the Life on Hulu. Spurlock will deliver 6 episodes of the series, which will follow personalities as diverse as …

Introducing The Reel Web: ReelSEO’s Online Video News & Tips Series: Episode #1

Introducing The Reel Web: ReelSEOs Online Video News & Tips Series: Episode #1

We are very excited to introduce you all to a project we've been dreaming of and planning for quite some time here at ReelSEO! So far most of our online content has been delivered through this site, a text medium, which is great — we …

Content Length Directly Impacts Video Advertising Completion Rates

Content Length Directly Impacts Video Advertising Completion Rates

eMarketer has some interesting data up today, pulled from both Limelight Networks and Freewheel, showing that shorter online video ads are watched to completion more often than longer video ads. And that seems totally logical. However, the data also reveals that viewers are much more willing …

Mid-Week Online Video Reel Quick News Clips – April 13, 2011

Mid Week Online Video Reel Quick News Clips   April 13, 2011

It's been a busy week for various reasons, mostly NAB. That means a lot of news that might interest the Reel Readers but not warrant a full article. So I've chopped them all into bite-sized clips here for you to peruse. You know it's busy …

Online Video Advertising Is Starting To Look A Lot Like TV

Online Video Advertising Is Starting To Look A Lot Like TV

Online video ad management firm Freewheel has found that the number of ads that run in the middle of online video shows has increased by 8 times from the start of the year. This is the latest evidence that Internet TV is going to be …

Dell Eyeing Internet TV and Streaming, Roku Wants A Bite Out of Apple

Dell Eyeing Internet TV and Streaming, Roku Wants A Bite Out of Apple

Dell, along with everyone and their brother it seems, wants in on the streaming video pie chart and they're preparing to cut themselves off a slice according to the latest reports. Networkworld reports they're looking into getting some devices in their lineup and looking over …

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