Freewheel Articles

Video Ad Loads and Completion Saw Record Increases in 2012 [Study]

According to a new study by Freewheel, which just released their Video Monetization Report for Q4 and all of 2012, we're not only being subjected to more ads than we did a year ago, but we're also watching more of the ads.  Now, that might ...

Online Video Advertising Immune to Seasonal Fluctuations? [Research]

Another interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter. Generally, after the major shopping season (read the holidays) winds down a lot of industries will move toward a slump of inactivity. But ...

The Rise of Mid-Roll Means Good Things for Video Advertising

I was just perusing a report from FreeWheel that pertains to online video monetization for Q1 2012 and there were some surprising things in it. For example, mid-roll video ad placements are on the rise, but mostly due to more long form video content being ...

Online Video Ad Views Skyrocket In Q3 2011

Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel. Freewheel also found ...

The First Original Web Series From Hulu Arrives, Is It Any Good?

Morgan Spurlock, the director of pop documentaries Super Size Me and The Greatest Movie Ever Sold, recently got into original web series with A Day in the Life on Hulu. Spurlock will deliver 6 episodes of the series, which will follow personalities as diverse as ...

Introducing The Reel Web: ReelSEO's Online Video News & Tips Series: Episode #1

We are very excited to introduce you all to a project we've been dreaming of and planning for quite some time here at ReelSEO! So far most of our online content has been delivered through this site, a text medium, which is great -- we ...

Content Length Directly Impacts Video Advertising Completion Rates

eMarketer has some interesting data up today, pulled from both Limelight Networks and Freewheel, showing that shorter online video ads are watched to completion more often than longer video ads. And that seems totally logical. However, the data also reveals that viewers are much more willing ...

Mid-Week Online Video Reel Quick News Clips - April 13, 2011

It's been a busy week for various reasons, mostly NAB. That means a lot of news that might interest the Reel Readers but not warrant a full article. So I've chopped them all into bite-sized clips here for you to peruse. You know it's busy ...

Online Video Advertising Is Starting To Look A Lot Like TV

Online video ad management firm Freewheel has found that the number of ads that run in the middle of online video shows has increased by 8 times from the start of the year. This is the latest evidence that Internet TV is going to be ...

Dell Eyeing Internet TV and Streaming, Roku Wants A Bite Out of Apple

Dell, along with everyone and their brother it seems, wants in on the streaming video pie chart and they're preparing to cut themselves off a slice according to the latest reports. Networkworld reports they're looking into getting some devices in their lineup and looking over ...

Adify Creates VAST Video Ad Network

Heh, that's one of my better titles right there. Plus, it's extremely accurate in both meanings. Adify has recently implemented a new VAST 2.0 network that spans the globe and expands their previous offerings.

BrightCove Free Wheels Into HTML 5 Video Ads

Brightcove and FreeWheel have teamed up to offer an HTML 5 ad solution. Now they've said that it's the first of its kind but I seem to remember already writing about some HTML 5 ad solutions so I'm not so sure about that point. We'll ...

Blip.tv Adds More Knobs To Dashboard, Expands Distribution Channels

Blip.TV recently decided that they didn't have enough knobs, switches, levers, buttons and what nots on their dashboard. So they decided to upgrade it and throw in some new things for you to play with. Additionally, since they were doing some work anyway, they decided ...

The Brightcove Alliance Launches With More Than 90 Partners

Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, ...