Digitalsmiths Articles

In-Stream Video Ads - A Thing of The Past

According to a new study released yesterday from Burst Media, more that 78.4% of those they surveyed indicated that they felt in-stream video advertisements (pre-roll, mid-roll, post-roll, etc...) were intrusive. While the study demonstrated that users recollect the advertisements, 1/2 of respondents said the advertisements ...

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