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what is a youtube influencer

How-to Identify YouTube Influencers to Endorse Your Brand

YouTube Influencers are a powerful marketing asset for many brands. These independent creators attract huge amounts of views, engagement, and loyalty from their fans, often way ahead of what many brands can hope to achieve. So, how can brands identify Influencers who can help endorse their products?
oreo lick race youtubers

YouTube Videos Pulled for Failing to Declare Oreo Sponsorship

Oreo has been penalized for failing to declare it sponsored some YouTuber vlogging content. As the ASA and FTC begin to more actively enforce their rulings about ads in online video, where is YouTube? The site needs a feature to help creators to promote a brand without risking the quality of their content immediately.
evantubehd youtube toy unboxing reviews

Toy Reviews Not Toy Brands are Driving YouTube Video Views

There are many toy brands on YouTube, but it is the independent creators who are generating hundreds of millions of views just from unboxing, reviewing, and playing with those toys. Disney may have a strong presence with its various YouTube channels, but it's a Disney toy reviewer that has generated over 400 Million views in the last 30 days alone.
fix youtube signed-in homepage

How-to See Videos From Only the YouTube Channels You Subscribe To

If you are active on YouTube and watch a lot of content, the site will populate your signed-in home page with other recommended videos it thinks you will like. This amount of info can sometimes be a little overwhelming, so here's a quick fix to make the YouTube user experience more manageable.
youtube-upload

300+ Hours of Video Uploaded to YouTube Every Minute

Google has confirmed that an incredible 300+ hours worth of video content is being uploaded to YouTube every minute. That's the equivalent of 12.5 days worth of uploads every 60 seconds! That's an amazing opportunity for brands, particularly in terms of earned media.
minecraft

Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

Did you know that more people watch YouTube videos about Minecraft than any other video game? But the overwhelming majority of its views come from videos created not by the brand, but from its YouTube fans. The Minecraft company has embraced this earned media opportunity, and scored massive success without allocating huge resources to video marketing.
youtube-gadgets-custom-brand-channels

Are Brands Wasting Money on YouTube Custom Channels? [Infographic]

Many brands are performing well on YouTube, implementing a solid programming strategy that encourages viewers to watch, engage with, and share their video content. Some of these brands have worked with YouTube to upgrade their default YouTube One-Channel design to what YouTube terms a "Custom Branded Channel." But are these Branded Channels providing the best ROI?
youtube influencers bigger not always better

Bigger Is Not Always Better: The Value of Longtail YouTubers

YouTubers with a huge number of followers are a powerful force with tremendous clout, but when it comes to collaborating with them on brand endorsements, bigger does not always mean better. Partnering with longer tail, or smaller, channels can prove more fruitful and cost-effective for brands.
ReelSEO TubeTalk

How-to Drive More Engagement With YouTube Comments [#TubeTalk #50]

In this week's TubeTalk podcast, we take a look at how valuable YouTube comments can be for your branded channel. The comments feature gives brands a second chance to communicate their message, and engage with their audience. With good moderation, YouTube comments can provide excellent feedback on your product or service.