Channel Frederator is a hugely successful MCN specializing in animated content. We talked to Matt Gielen, Director of Programming and Audience Development at the network about its programming strategy, and picked up some amazing tips along the way.
As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at 11 of the best mini-trailers and ads on the main micro-video platforms from the past month.
Understanding Snapchat, and knowing exactly how to use the platform for video marketing, visibility and brand awareness, can be very challenging. If you are struggling to find success with the app, we show you 5 brands that have figured out what works for them.
A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any platform or app.
7 of the media companies presenting to advertisers at the 2015 Digital Content NewFronts are Multi-channel networks (MCNs). We take a look into why these MCNs are hosting their own events, and if they are transitioning into Multi-Platform Networks (MPNs).
Dunkin' Donuts and Starbucks both use video to promote their brand, products, and ethos to their target audience, and beyond. But which company is succeeding in engaging viewers, and what lessons can be learnt by other video marketers?
The public's appetite for the new Star Wars film, 'The Force Awakens', has generated 88 million views for the trailers released to Facebook and YouTube in the last 7 days. But it's not just the official Star Wars brand that's benefiting from the buzz.
Snicker's latest video marketing campaign, “You’re Not YouTube” enlists the help of 13 popular “how-to” YouTube vloggers. But how can the brand ensure this campaign hits the target like the original from 2010?
Online video is an influential factor in both the presidential election in the United States, and the General Election in the UK. We take a look at which political candidates are winning the viewer vote on both sides of the pond.
According to a new survey, more agencies are willing to invest in Facebook video advertising than YouTube ads in 2015, with more budget and resources being pushed towards video advertising on Twitter, Instagram, and Snapchat too.
Coca Cola has made sustainability part of its core policy, and the transnational company is using video marketing and social media to push that message to consumers.
YouTube are introducing Interactive Cards for TrueView ads, a new feature which will make video ads a much more engaging, and interactive experience for viewers. The Cards will work across all screens and all devices, including mobile.
Tiny cooking videos are one of the hottest food and cooking trends on YouTube right now. Viewers have a real appetite for watching steady-handed chefs create incredible gourmet treats using miniature utensils and candle-powered cookware.
YouTube has quietly removed the ability for channels to add Facebook as a 'Connected Account'. Many creators will be unaware of the change, or the fact that they now have to either post the YouTube link to Facebook themselves, or use a third-party app to do so.
We take a look at some of the most successful branded video ads and user-generated content that went viral in March 2015, and discuss what lessons video marketers can learn from them.