comScore released their April Video Metrix and the ad boom continues, as we saw yet another record amount of ads last month. Virtually everything stays the same from March in total videos viewed, unique viewers, and so on.
India doubled the number of videos they watched in March 2013 compared to March 2011. This is due to increased viewership, increased video-watching, and increased time spent watching videos. While it's actually a small percentage of the population, viewership keeps rising at a phenomenal rate.
The March 2013 comScore shows a lot more of the same, with a record amount of ads being watched last month...actually a bonkers amount of ads, blowing away all previous months by a wide margin. And that's likely to continue if the projections for video ads this year are to be believed.
ComScore has announced their February 2013 U.S. rankings, and while a couple of areas saw all-time highs, in a few categories, some of the lowest numbers we've seen in awhile popped up last month. Some of it can be attributed to the shorter month, some cannot.