BrightRoll Articles

FedEx Skips Super Bowl, Opts for Online Video

Fed-Ex has thumbed their nose at the old guard way of advertising early in the year and instead opted for online video. So don't hold your breath on the uber-cool Fed-Ex Super Bowl commercial as it just won't be there. Does this mark a major …

BrightRoll Makes The List of Lists – Top 10 Video Property

Brightroll has made the list of lists in regards to online video properties according to ComScore. Hurrah! The firm recently announced that ComScore's Video Metrix has ranked them in the top 10 and is the only ad network to break that line.

Recession and State of Online Video Industry Limit Adoption

More amazingly obvious research has been done by someone. This time it's been shown that the recession is the direct cause of an emerging, not fully tested way of marketing your company and product not being rapidly adopted. I know, you're all shocked and appalled …

Video Impact, Ad Tracking and More – Interview Tod Sacerdoti of BrightRoll

Brightroll, the video advertising network, recently announced their Video Impact program to track online video campaign impact on retail sales. When the announcement was made I was somewhat skeptical of the validity of the data as they chose Nielsen as the tracking firm. As a …

BrightRoll Launches Video Impact for ROI Tracking

BrightRoll, best known for their branded video advertising network, has launched a new service called Video Impact. Video Impact is designed to measure the effectiveness of online advertising on retail sales and comes out of feedback from 150 advertising executives that BrightRoll polled in their …

Marketing With Video 2009 Report – Online, TV and Mobile Video Marketing

Every once in a while, I come across a paid whitepaper or research report that I think is important enough to share with readers.  With that in mind, last week I learned about a newly released report about marketing with video that is, by far, …

Jivox Video Advertising for SMBs Named AlwaysOn OnMedia 100 Winner

Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, has been named a winner of theAlwaysOn OnMedia 100. The OnMedia 100 Award is given to private,emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Jivox was selected …

The Brightcove Alliance Launches With More Than 90 Partners

Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, …

BrightRoll Announces Video Advertising Network Integration With Brightcove

BrightRoll, the largest branded video advertising network, today announced it has built a joint integration path for online video ad serving with Brightcove, the leading online video platform. This partnership will enable joint Brightcove and BrightRoll customers to integrate with the BrightRoll video advertising network, …

Huge $1 Million Pre-Roll Video Ad Buy – Brightroll

As much as people have complained about, and predicted the fall of pre-roll video advertising, advertisers continue to embrace and spend significant money on this format of online video advertising.  As recent proof of that, BrightRoll, a video advertising network just closed what may be …