BrightRoll Articles

October 2010 US Online Video Rankings, Hulu Tops 1 Billion Video Ads

October 2010 US Online Video Rankings, Hulu Tops 1 Billion Video Ads

comScore has once again let loose with the who's who in online video otherwise known as its monthly Video Metrix. The gist is that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total ...

HoodieBuddie Launches with Only Online Video Ads, and Succeeds!

HoodieBuddie Launches with Only Online Video Ads, and Succeeds!

This is an interesting and strange group that came together on a recent case study. YuMe, ScanScout and BBE (recently purchased by Specific Media) combined their online video ad reach to help launch a new product. The product, HoodieBuddie, is being marketed only using in-stream ...

Brightroll Publisher Survey 2010 Results - What is Important to Continued Online Video Ad Growth

Brightroll Publisher Survey 2010 Results   What is Important to Continued Online Video Ad Growth

Brightroll surveyed leading online publishers in the U.S. to find out what industry stakeholders feel are important to help continue the growth of the online video advertising industry and continue the massive strides that have been achieved already. However, after reading their findings, I'm left ...

Kantar Videolytics - Track, Syndicate, Optimize - An In-depth Review

Kantar Videolytics   Track, Syndicate, Optimize   An In depth Review

Kantar Videolytics recently trotted out a long list of premier partners which included some of the major players in online video (Brightcove, Brightroll, Adap.tv, LiveRail, Tremor, ScanScout, you get the picture) for their new Videolytics (video analytics) offering. So what better reason to get on ...

comScore September 2010 Video Metrix - Less Viewers, More Minutes Per

Yes boys and girls, it's that time again. The comScore top ten lists for online video properties are in. The thrills! The Spills! The shake ups, shake downs and everything all around. Let's get on with the show!

Brightroll Exchange Rolls in $1M Video Ad Sales in August

Brightroll Exchange Rolls in $1M Video Ad Sales in August

The first month of Brightroll's new Exchange (BRX) seems to have been successful as they topped $1 Million dollars in ad sales. Well done all around! But wait, there's more...

Online Video Advertising Turning Into A Feeding Frenzy?

Online Video Advertising Turning Into A Feeding Frenzy?

I hate the terminology we associate with things. Words like epic, frenzy, legen....dary (thanks Barney Stinson) and unbelievable, phrases like iPhone-killer, the best ever and simply perfect. They all make me groan in disgust and I blame the sensationalist media in America for it all. ...

Tremor Media Announces HTML5 Support for Video Ads

Tremor Media Announces HTML5 Support for Video Ads

Tremor Media announced they're going to begin offering HTML5 support for their video ads, mainly focusing on the iPad and then other mobile platforms. Considering that they reach about 19% of the US population and show around 450 Million ads a month, it's a smart ...

Online Video Impacts Top 50 Web Properties During June 2010

comScore has released the monthly report on who does what, where on the web, commonly referred to as the comScore Media Metrix. The report, as usual, looks at top web properties, ad networks and the changes in the traffic on those properties.

Americans Watched 4.3 Billion Video Ads In June, Mostly On Hulu

comScore recently announced their new Video Metrix 2.0 which adds several enhancements and June 2010 is the first month where we get to see how they affect the numbers.