BrightRoll Articles

YouTube Partner Channels Added To comScore Video Metrix for July 2011

YouTube Partner Channels Added To comScore Video Metrix for July 2011

With the July 2011 report, comScore has expanded their monthly video metrix, which tracks online video services and viewers, to include what they call "Select YouTube Partners" (see table below). What that sounds like to me is that they are NOT including all of the ...

Despite Summer`s Arrival, 178 Million Watch an Average 16.8 Hours of Online Video in June

Despite Summer`s Arrival, 178 Million Watch an Average 16.8 Hours of Online Video in June

Hi everyone, hope your summer is going well. I know, it's a non-standard way to start an article talking about statistics, but I wanted to get off on the right foot. Also in that vein, I wanted to give you some information that I've received ...

May 2011 Nielsen vs. ComScore Online Video Numbers

May 2011 Nielsen vs. ComScore Online Video Numbers

It's time once again to take a look at the previous month's online video viewing numbers and statistics. This time, I waited until I got them from both the two major statistics firms, comScore and Nielsen, before writing anything up. It gives a clearer picture ...

Online Video Numbers Hold Steady for April, Except at AOL

Online Video Numbers Hold Steady for April, Except at AOL

comScore released the Video Metrix a bit late this month and I've been quite busy of late so I missed it. Well I got a nudge from Mark about it and so here we are. If you've been following the saga you know that there ...

Majority of Agencies Plan to Shift Ad Dollars from TV to Online Video Advertising

Majority of Agencies Plan to Shift Ad Dollars from TV to Online Video Advertising

We have long discussed the possibility that TV ad dollars will eventually shift to more interactive and engaging online video advertising and it seems that this might be the year we see a major move. In the Brightroll Video Advertising Report for Q1 2011, respondents ...

Brightroll: Research & Reporting Key To Online Video Advertising Growth

Brightroll: Research & Reporting Key To Online Video Advertising Growth

Brightroll released the Q1 2011 Video Advertising Report this week and I already talked about part of it in one article (Targeting Tops Most Wanted List for Video Advertisers). However, there was so much good stuff in the tiny nine page report that it was ...

Targeting Tops Most Wanted List for Video Advertisers

Targeting Tops Most Wanted List for Video Advertisers

Brightroll just released their Q1 2011 Video Advertising report and I of course got my hands on it because well, we like them and sometimes they like us back... Anyway, I found this statistic rather interesting. It seems that this year in the survey what ...

Online Video Springs Back in March, 174M Viewers Watch 889 Minutes on Average

Online Video Springs Back in March, 174M Viewers Watch 889 Minutes on Average

After the February fizzle in online video, March has seen the industry spring back to life with 174 million Americans raining down upon online video sites and viewing sessions blossoming to 5.7B while average viewing time saw a growth spurt to 889.1 minutes. Ahhh...spring is ...

Innovid Puts Social Network Interactivity in Pre-Roll Video Ads

Innovid Puts Social Network Interactivity in Pre Roll Video Ads

Innovid earlier this week announced their new interactive pre-roll video ads called, iRoll. That name makes me want to roll my i's. But hey, I suppose it's more an i for interactive than hitching on the trend of calling everything iSomething, at least I hope ...

Mid-Week Online Video News Reel March 30th

Mid Week Online Video News Reel March 30th

It's Wednesday once again and time for me to clear out the email inbox and catch you up on some stuff that I have been tracking in the industry. Plus, it helps me keep my inbox at a manageable size and get everyone a little ...

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