BrightRoll Articles

The Great Canadian Online Video Advertising Boom is Coming

The Great Canadian Online Video Advertising Boom is Coming

IAB Canada and Brightroll recently put out their video advertising report for October and it seems that things are heating up for our [America] northern neighbors. It makes sense since Canadians top the world in online video consumption (20.2 hours per viewer per month) and ...

AdoTube Launches VidLogic: Online Video Campaign Management Made Easy

AdoTube Launches VidLogic: Online Video Campaign Management Made Easy

AdoTube announced the launch of its new division, VidLogic, a full online video campaign management platform for in-stream video advertisers. Basically, it allows you to track your entire online video campaign in one easy interface regardless of where you buy you ad placements, whether it be ...

Lack Of Standardization Holding Back Online Video Advertising Growth?

Lack Of Standardization Holding Back Online Video Advertising Growth?

Brightroll has released their latest numbers in regards to what US publishers are doing with online video and where they get their advertising. The thing they found that was really interesting was that 50% of publishers who responded state that they work with five or ...

Hulu's Dominance In Online Video Ads Slipping? comScore September Video Metrix

Hulus Dominance In Online Video Ads Slipping? comScore September Video Metrix

It's that time of the month again, when comScore puts out its Video Metrix numbers that show who is ruling the roost in online video. As expected, YouTube is still top dog and it seems that VEVO has cemented itself into the second post overall. ...

Advertising Options Icon, Self-Regulatory Program For Online Behavioral Advertising, Embraced Fully By SpotXchange

Advertising Options Icon, Self Regulatory Program For Online Behavioral Advertising, Embraced Fully By SpotXchange

SpotXchange is the first video ad network to ramp up integration of directly-served behaviorally targeted in-stream video ad campaigns in its network with the Digital Advertising Alliance's (DAA) Advertising Option Icon, a notice to consumers to provide more transparency and control over the collection and use ...

Real Time Bidding Expands At SpotXchange, BrightRoll, & Other Video Ad Networks

Real Time Bidding Expands At SpotXchange, BrightRoll, & Other Video Ad Networks

The good people at SpotXchange have announced that all of their inventory is now available through the real-time bidding on their exchange. This was in reply to 120% more real-time bid requests since November 2010 when it originally launched. BrightRoll on the other hand launched ...

VEVO, Google, Hulu Still On Top In comScore August 2011 Video Metrix

VEVO, Google, Hulu Still On Top In comScore August 2011 Video Metrix

So here we are another month in the books (and this one a full week later than the normal video metrix numbers) and we see the release of the comScore August 2011 video metrix. No surprise that VEVO topped the YouTube partners, Google topped all sites, ...

TubeMogul Jumps Into Real-Time Bidding For Mobile Video Ads With Nexage

TubeMogul Jumps Into Real Time Bidding For Mobile Video Ads With Nexage

Early in the year I had an article series (2011 Video Advertising Trends Part I and Part II) with some big names online video ads looking to the future. Tod Sacerdoti (sup Tod) from Brightroll said it would be mobile, Iggy Fanlo of AdBrite believed ...

YouTube Partner Channels Added To comScore Video Metrix for July 2011

YouTube Partner Channels Added To comScore Video Metrix for July 2011

With the July 2011 report, comScore has expanded their monthly video metrix, which tracks online video services and viewers, to include what they call "Select YouTube Partners" (see table below). What that sounds like to me is that they are NOT including all of the ...

Despite Summer`s Arrival, 178 Million Watch an Average 16.8 Hours of Online Video in June

Despite Summer`s Arrival, 178 Million Watch an Average 16.8 Hours of Online Video in June

Hi everyone, hope your summer is going well. I know, it's a non-standard way to start an article talking about statistics, but I wanted to get off on the right foot. Also in that vein, I wanted to give you some information that I've received ...