BrightRoll Articles

Online Video Advertisers Can Connect with Audiences Through Metrics

Online Video Advertisers Can Connect with Audiences Through Metrics

Brightroll, this week, announced a new dashboard-based offering called AudienceConnect which gives in-flight audience measurement and optimization in a single place. It ties into Brightroll TAG, which is the Total Audience Guarantee, powered by comScore Campaign Essentials or Nielsen Online Campaign Ratings (OCR). Altogether, Brightroll is ...

Metrics and Bundling Key to TV/Online Video Advertising Convergence

Metrics and Bundling Key to TV/Online Video Advertising Convergence

A lot of advertisers will often focus on a single form of advertising when creating a campaign for a client but it turns out, diversification is more vital than some think. The question is, what are the best combinations of advertising. Some reports in the ...

Brightroll & Google Team Up for Video Advertising in Mobile Apps

Brightroll & Google Team Up for Video Advertising in Mobile Apps

Google and Brightroll today announced a new partnership that will see Brightroll pre-roll video advertising inventory being pulled into mobile apps through the AdMob SDK and the Brightroll AdMob Adapter. This makes Brightroll the first video advertising network to be integrated with the AdMob product.

Video Ad Impressions Reach Record Numbers in March 2012

Video Ad Impressions Reach Record Numbers in March 2012

Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it's comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March? Did you know that online video advertising impressions ...

Brightroll Expands Real-Time Exchange with New Features for Better Digital Video Ad Campaigns

Brightroll Expands Real Time Exchange with New Features for Better Digital Video Ad Campaigns

Brightroll has announced three new tools that will be integrated into their real-time video ad exchange, BRX, to help digital video advertisers get more out of their campaigns and hopefully to move them towards purchasing more. “Buyer tools have become increasingly critical as advertiser spending ...

US Marketers See Big Opportunity for Online Video Advertising in Europe

US Marketers See Big Opportunity for Online Video Advertising in Europe

comScore's recently published statistics for online video viewing and video ad exposure in the Europe reveals the biggest growth lies in video ad consumption in the UK  - 80% of online Brits saw an online video in January 2012: and of these 64 percent were ...

Online Video Viewing Numbers Dip in February According to ComScore

Online Video Viewing Numbers Dip in February According to ComScore

Another month has passed and it's plainly obvious up here in Milwaukee as spring has sprung, then rewound itself, then sprung again. This time we think it's going to stick. Since it's round the 15th of the month it means comScore has put out numbers ...

181 Million Americans Watch Over 40 Billion Videos Online In January

181 Million Americans Watch Over 40 Billion Videos Online In January

Big numbers continue to accumulate for online video according to comScore who say some 181 million Americans watched more than 40 billion videos in the month. Good for us! In the standard charts there's little movement, like always. Video lengths are up to 6.1 minutes ...

Over 7.4 Billion Video Ads In October As Tremor Video Tops A Billion

Over 7.4 Billion Video Ads In October As Tremor Video Tops A Billion

comScore has released the October 2011 Video Metrix report and the first thing that caught my eye, which I prognosticated on over a month ago, was Tremor Video topping one billion video ads a month, and they did it... and are continuing to close in ...

How To Run A Successful Online Video Contest: Promoting On A Budget, Paid Media

How To Run A Successful Online Video Contest: Promoting On A Budget, Paid Media

As users upload videos and share them with their friends, your video contest will form a viral loop and begin to naturally promote itself. Until then however, it's worthwhile investing some time & effort in promoting your contest and in the first section of the ...

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