BrightRoll Articles

Marketing With Video 2009 Report – Online, TV and Mobile Video Marketing

Every once in a while, I come across a paid whitepaper or research report that I think is important enough to share with readers.  With that in mind, last week I learned about a newly released report about marketing with video that is, by far, …

Jivox Video Advertising for SMBs Named AlwaysOn OnMedia 100 Winner

Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, has been named a winner of theAlwaysOn OnMedia 100. The OnMedia 100 Award is given to private,emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Jivox was selected …

Video Ad CPMs Fell 25 Percent In Q3 2008 According To Brightroll

…while more advertising dollars keep pouring into this segment of Web video (BrightRoll claims its revenues grew 172 percent annually in the fourth quarter of 2008, up 12 percent sequentially from the third quarter—although it gives no absolute numbers), the rates advertisers are willing to …

The Brightcove Alliance Launches With More Than 90 Partners

Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, …

BrightRoll Announces Video Advertising Network Integration With Brightcove

BrightRoll, the largest branded video advertising network, today announced it has built a joint integration path for online video ad serving with Brightcove, the leading online video platform. This partnership will enable joint Brightcove and BrightRoll customers to integrate with the BrightRoll video advertising network, …

Huge $1 Million Pre-Roll Video Ad Buy – Brightroll

As much as people have complained about, and predicted the fall of pre-roll video advertising, advertisers continue to embrace and spend significant money on this format of online video advertising.  As recent proof of that, BrightRoll, a video advertising network just closed what may be …

August Online Video Advertising Seminar Series

BrightRoll, the largest branded video advertising network, today announced the company's upcoming "All Eyes on Video" seminar series designed to provide attendees with the industry's most up-to-date information around smart online video advertising. The seminars will focus on educating attendees about the burgeoning online video …

High-Definition Video Adveritsing Network Launched

Brightroll's video advertising network is coming out with High-Definition ad units, enabling brands to deliver HD-quality advertisements across Brightroll's network of content publishers. Given the current growth of video advertising, adding HD support is a likely progression for a successful online video advertising network to …

Pre-Roll Video Advertising Pricing Facts and Perceptions

I came across the following excellent post by Tod Sacerdoti on MediaPost's Video Insider Column. Tod is the CEO and Founder of Brightroll.com which powers video advertising aggregation. This is a great post and goes through great detail to explain the concerns that many ad …

Video Industry Weekly Recap – 10/19/2007

Userplane Launches 'Feeds' to Provide Collection of APIs Business Wire San Francisco,CA,USA The Truveo Video Search API allows developers to easily integrate a feature-rich video search service into their websites. Blinkx and Ixquick Merge with Goal.com By John Satter In short, the two companies have …

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