Brightcove Articles

Online Video Platform Solutions Focus On Video SEO Goodness

Validation feels good ;-)  What do I mean by this?  Well, over the past year, many of the online video platforms that we write about, have begun to focus a bit on helping their customers deploy videos that are more search engine friendly.  I imagine ...

Brightcove Reaches Home Audience Via Internet-connected TV

Brightcove is expanding their reach to the couch thanks to newly announced tools that will enable customers to create immersive, branded video experiences for Internet-connected television sets and other Internet-connected consumer electronics powered by the Yahoo! Widget Engine.

California’s Same Sex Marriage Trial To Be Broadcast On YouTube - OR NOT

UPDATE: The U.S. Supreme Court has now blocked the trial from appearing on YouTube, claiming it could impact the fairness of the trial.  Bummer.  That pretty much negates everything I wrote above.  I guess we'll have to wait for our landmark broadcast-online court case.

Using Animated Flash Cartoons As A Video Marketing Tool

Mark asked me to take a look into GoAnimate.com and see if there was any sort of marketing potential, as in, could you use what you make there for video marketing. I started poking around tentatively and realized there probably is some interesting ways that ...

Vzaar - Making Commercial Web Video Hosting Simple

Vzaar.com is a lot of things. First off, they're a sponsor here at ReelSEO. That  affects me not since I'm just a freelance contributor but because Mark wanted to make sure it was mentioned. Second, probably first to them, it's an online service that lets ...

Jeremy Allaire of BrightCove - Video Will Be Ubiquitous

Grant Crowell, our podcast talent here at ReelSEO, interviewed Jeremy Allaire, Co-Founder, CEO, and Chairman of Brightcove at the Streaming Media West 2009 show and talked with the online video industry thought leader about his company's vision that "video would become as ubiquitous and pervasive as text on ...

Internet Video Publishing Advice, Best Practices and Tips

Last month, I had the pleasure of speaking on several panels at PubCon 2009, an industry trade show put on by WebMasterWorld that is programmed specifically for web professionals and website site owners. My favorite, was a session titled, "Best Practices for Video Creation, Integration and ...

Streaming Media West 2009 Recap With Dan Rayburn

As you may already know, we were delighted to be a part of this year's Streaming Media West conference and satellite conference, the Online Video Platform Summit.  In addition to my participation on the panel session titled, "Optimizing Video Search and Discoverability," Grant Crowell and I ...

The Three Types of Online Video for Business

So much has changed about the way we absorb information in the past few years. Can you even remember what accessing the Internet was like ten years ago?

Watch Streaming Media West and Online Video Platform Summit Keynotes Live

We're just about to head over to the Streaming Media West conference in San Jose, CA. For the first time in the history of this important conference, everyone will be able to watch parts of the conference live, both here on ReelSEO (below) as well ...

End Your Video Encoding Blues With Encoding.com

Encoding.com offers, get this, web-based, on-demand, video encoding. Nope, no joke. They will grab your video encode it and then send it back to you. Sign up is free and you can even do a test run but after that, you'll have to pay

Brightcove Webcast - Maximizing Video Ad Revenue

I received an email about this upcoming webcast and thought I should share it with you all. Video advertising is one of the fastest growing opportunities online today and one of the most promising online advertising formats. The draw of the TV experience, consumers' adoption ...

Video Delivery Network – Sorenson 360 (Part 2)

A few weeks back, I had the pleasure of speaking with Eric Quanstrom, VP of Marketing for Sorenson Media about their online video delivery network, Sorenson 360.  In part 1 of my interview, I asked Eric about what their company believes are the essentials for ...

Video Marketing Strategy: Hosted Versus Posted Video

When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a ...

What Google Could Do With Brightcove

Rumors are surfacing from a Mark Glaser Tweet last week that said Google is in talks with Brightcove to buy them for $500M to $700M. While everyone else is speculating on the purchase, I'm speculating on what Google could do with the video service.