Brightcove Articles

Adobe Flash 10.2 Said to be 34% More Efficient, Includes H.264 Hardware Acceleration

Adobe Flash 10.2 Said to be 34% More Efficient, Includes H.264 Hardware Acceleration

Adobe recently announced features for the new 10.2 Flash. Among the claims are 34% more efficient, inclusion of the H.264 codec and support for more mobile devices and platforms. Also, and this seems to be the way the whole industry is going, they have included …

What Video Production Pros Need To Know About Marketing

What Video Production Pros Need To Know About Marketing

In my previous article, I covered why video production pros today are becoming online marketers. This time I cover the key elements of online video marketing that all video production pros should know about, and how they can use that to their advantage to stay …

5 Tips for Creating Effective Interactive & Clickable Videos

5 Tips for Creating Effective Interactive & Clickable Videos

Clickable video poses exciting opportunities for the future of video. Video is projected to continue its dominance of web traffic, largely because it's a much more engaging and connected form of communication than written word. (Wait till my girlfriend reads that). The majority of the …

Brightcove Sees Opportunity In Powering Government Video

Brightcove Sees Opportunity In Powering Government Video

Brightcove already provides one of the most robust and scalable video platforms in the world to big brand customers like Showtime, Reebok, or the Discovery Channel. While some brands prefer to use free services like YouTube, there is a growing market for the kind of …

The Golden Age of Online Video News Consumption?

The Golden Age of Online Video News Consumption?

Today at the Washington Post and Beet.tv will explore the so-called golden age of online video in a two-hour panel panel discussion with Ann Derry, New York Times; Steven King, The Washington Post; Mark Larkin, CBSNews.com; Kevin Roach, The Associated Press; Anna Roberston, Yahoo! News; …

Fear and Loathing in Online Video: The Video Codec Conundrum Continues

Fear and Loathing in Online Video: The Video Codec Conundrum Continues

My last post described, what Google's decision to drop H.264 from Chrome in favor of its own WebM format means for you, and concluded that this situation creates even more complexity video publishers, along with the potential of a massive increase in video publishing costs. …

Make Your Facebook Video Stand Out With Captions & Advanced Video Tags

Make Your Facebook Video Stand Out With Captions & Advanced Video Tags

More and more users are sharing video through Facebook, whether by dropping in links or uploading their own clips. Facebook is the fastest-growing referrer of video traffic, and users are beginning to upload videos to the site in higher numbers as well. And now a …

Web Video Advertising To Grow 55% Annually – Faster Than Any Other Ad Format Online

Web Video Advertising To Grow 55% Annually   Faster Than Any Other Ad Format Online

Online-video advertising spending looks to be growing again in 2011, even after an impressive 40% growth from 2009 to 2010. Media buyers surveyed by Deutsche Bank "Internet Industry Outlook" report (Jan. 18, 2010, see PDF). To fund online-video spending, many predict to cannibalize display advertising and …

Brightcove Brings the Sundance Film Festival to the Masses with Live Video Streaming

Brightcove Brings the Sundance Film Festival to the Masses with Live Video Streaming

The Sundance Film Festival–started by acting and directing legend Robert Redford, is one of the most popular and buzzed-about festivals of the year. There are always films at Sundance that go on to be box office hits or award-show darlings.  The festival is attended by …

Tutorial: How To Add Video To Your Facebook Welcome Page

Tutorial: How To Add Video To Your Facebook Welcome Page

Facebook account holders know that the simplest way to feature videos on their Facebook Fan Page or Business Page is to go to the "Video" tab and either upload or record a video. But what if you're looking for additional features for showcasing your video …

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