Brightcove Articles

Video Distribution: Where Should You Upload Your Videos? Online Video Marketing Basics Part 5

Video Distribution: Where Should You Upload Your Videos? Online Video Marketing Basics Part 5

This is Part Five of our ongoing series of Online Video Marketing Basics, and it's long overdue.  This series is intended for the novices among us, businesses and individuals who have only recently decided to take the plunge into online video.  And for that decision, ...

Facebook Fastest Growing Video Referrer, But Still Behind Search

Facebook Fastest Growing Video Referrer, But Still Behind Search

Facebook and Twitter are the fastest-growing referrers of video on the web, according to a new report from TubeMogul.  Called "Online Video and the Media Industry," and produced in conjunction with Brightcove, it's a quarterly report, and the findings cover Q2 of 2010.

Tremor Media Announces HTML5 Support for Video Ads

Tremor Media Announces HTML5 Support for Video Ads

Tremor Media announced they're going to begin offering HTML5 support for their video ads, mainly focusing on the iPad and then other mobile platforms. Considering that they reach about 19% of the US population and show around 450 Million ads a month, it's a smart ...

In-Depth Review of InPlay Video Analytics

It's not quite Google Analytics, yet. But it is certainly a step in the right direction. While we originally had some implementation problems over at Gamers Daily News, TubeMogul was more than helpful in getting everything working properly with us.

Brightcove Now Serving Video To Android Mobile Devices

If you create video and put it online, then the chances are good that you'd actually like people to be able to see it.  And as more and more web users go mobile--using smart phones and other mobile devices for their browsing, discovering, and sharing ...

Video Chat Platforms - Choosing The One That’s Right for You

Video Chat Platforms   Choosing The One That’s Right for You

ReelSEO's Grant Crowell talks with author and popular video expert Steve Garfield about choosing the best video chat solutions for your online marketing and business needs, including getting best production quality, and what he sees as the “next big thing” with web video chat technology in online marketing.

HTML5 Is Better Than Sliced Bread for Online Video Advertising!

A recent post over at Mediapost talked about how HTML 5 is going to completely rewrite the online video advertising landscape. I beg to differ because I, unlike many, don't buy into all the hype surrounding everything and I'm too lazy to hop on all ...

Adify Creates VAST Video Ad Network

Heh, that's one of my better titles right there. Plus, it's extremely accurate in both meanings. Adify has recently implemented a new VAST 2.0 network that spans the globe and expands their previous offerings.

The WebM VP8 BandWagon Rolls On - Who's In and Who's Not

Google announced the would open VP8 up as WebM, an open source video codec in a Matroska package with Ogg Vorbis as the audio encoder. So I thought it would be good to have a news round up of who's in, who's out and what ...

BrightCove Free Wheels Into HTML 5 Video Ads

Brightcove and FreeWheel have teamed up to offer an HTML 5 ad solution. Now they've said that it's the first of its kind but I seem to remember already writing about some HTML 5 ad solutions so I'm not so sure about that point. We'll ...

Google Search Accounts for More Than One-Third of All Video Streams

Google searches referred 38.92% of all streams according to new collaborative TubeMogul & Brightcove research. The companies have teamed up to create a new online video index and quarterly research report, which will help identify key industry trends and answer questions about the state of ...

Motionbox Pro, Video Platform Review - Simple, Affordable and Simple

Motionbox, which is sort of an odd name though I guess it's motion (moving pictures) in a box (video player) and makes sense, is an online video sharing platform that allows you to upload, edit video and even share both online and offline. Let's take ...

HTML5's Dark Horse Video Codec, ON2 VP8 From Google

While Google didn't make the VP8 video codec, they did purchase it recently and now, they're announcing [allegedly] that it will be Open Source. What's this mean for HTML 5? It might finally have found a winner of the codec race and a savior, in ...

Distribute Video Everywhere With TubeMogul Destinations

Distribute Video Everywhere With TubeMogul Destinations

Today, Tubemogul launched a huge enhancement to their OneLoad video distribution and measurement product and they are calling it "Destinations."  What is it? Basically, it's the be-all-end-all of video uploading and distribution systems, basically from anywhere, to anywhere according to Tubemogul.

Google Buys Episodic - You Down With O.V.P.? Yeah You Know Me!

Google Buys Episodic   You Down With O.V.P.? Yeah You Know Me!

It was big news yesterday for Noam Lovinsky, CEO and Co-founder of Episodic, with the announcement that his company has been acquired by Google. Following a day of April Fool's Day jokes, that included Brightcove had acquired Ooyala – this deal is no joke, and was actually ...