Brightcove Articles

In-depth Review of ButoTV Video Platform: Interactivity Meets Simplicity

Online video platforms (OVPs) are springing up all over the place. It's like the Dawn of Web 2.0 all over again and Buto.tv (prounounced boo-toe I think) is getting in on it as well (and have been for some time). However, they might be taking ...

23Video Wants To Help Companies Create Customizable, Branded Video Portals

As more businesses of all sizes embrace online video, there is a growing demand for customizable video platforms.  And while Brightcove has lead the charge in providing branded video solutions, there are many businesses that are still not able to afford their services.  A new ...

Brightcove 5 Enhancements Create More Robust and Efficient Platform

Brightcove put out the newest major release of their online video platform. As I've been immersed in several different OVPs of late I was looking forward to all of the new features that they've got going here and I'm going to try and get in, ...

Blekko: Another Human-Edited Search Engine Hopes To Take On Google By Stopping Spam

ReelSEO is, first and foremost, about video.  Video marketing, video production, and of course, video SEO.  So search engine news is something we tend to pay attention to.  There's a new search engine in town, and it claims to have the one thing that Google's ...

Kantar Videolytics - Track, Syndicate, Optimize - An In-depth Review

Kantar Videolytics recently trotted out a long list of premier partners which included some of the major players in online video (Brightcove, Brightroll, Adap.tv, LiveRail, Tremor, ScanScout, you get the picture) for their new Videolytics (video analytics) offering. So what better reason to get on ...

Streaming Media West 2010 - The Business and Technology of Online Video

Streaming Media West returns with hopes of topping the 2,500 attendees at last year's show in San Jose.  This year, Los Angeles will play host to the show 2-3 November, 2010 at the Hyatt Regency Century Plaza.  For those not familiar this is one of ...

The Sunday News Reel – Week of 11-17 October, 2010

Hey hey! Another week in the books as we wind down summer in the Northern Hemisphere and rapidly hurtle toward lower temps and the holiday season. Here in my part of the world the leaves are falling along with the temps. So it's time once ...

The Online Video Platform Summit Returns To Streaming Media West

This 2010 Streaming Media West conference is fast approaching and the Online Video Plaform Summit will make a return this year as well. Events for the show feature a Google TV keynote from Rishi Chandra, a Keynote from Jennifer Taylor, Adobe Rich Media Solutions and ...

Behind-the-Scenes With Coincident TV – Tying Content Together in Creative, Interactive Ways

Coincident TV, like Qoof, wants to make your video content more interactive. However, unlike Qoof who was aimed more at eRetailers, Coincident TV is aiming to bring more content into the video viewing experience and integrating other content as well. I did not get to ...

The Sunday News Reel: Video Related News In Review - Sept 26 - Oct 3, 2010

Chris is taking the weekend off to catch up on some technical things (really he's just fiddling with computer hardware, playing video games and catching up on sleep) so I'm here to cover for him. This week saw a lot of talk about Apple TV ...

What's The Business Value of Twitter Video Marketing?

I interviewed Tubemogul's Director of Communications and Marketing David Burch about their recent report including data on Twitter and video, which declares that Twitter is one of the fastest growing ways that video is being discovered online, and that video referrals from twitter are more ...

Video Distribution: Where Should You Upload Your Videos? Online Video Marketing Basics Part 5

This is Part Five of our ongoing series of Online Video Marketing Basics, and it's long overdue.  This series is intended for the novices among us, businesses and individuals who have only recently decided to take the plunge into online video.  And for that decision, ...

Facebook Fastest Growing Video Referrer, But Still Behind Search

Facebook and Twitter are the fastest-growing referrers of video on the web, according to a new report from TubeMogul.  Called "Online Video and the Media Industry," and produced in conjunction with Brightcove, it's a quarterly report, and the findings cover Q2 of 2010.

Tremor Media Announces HTML5 Support for Video Ads

Tremor Media announced they're going to begin offering HTML5 support for their video ads, mainly focusing on the iPad and then other mobile platforms. Considering that they reach about 19% of the US population and show around 450 Million ads a month, it's a smart ...

In-Depth Review of InPlay Video Analytics

It's not quite Google Analytics, yet. But it is certainly a step in the right direction. While we originally had some implementation problems over at Gamers Daily News, TubeMogul was more than helpful in getting everything working properly with us.