Brightcove Articles

As the Online Video Platform Market Crowds, Smart Companies Adapt

As the Online Video Platform Market Crowds, Smart Companies Adapt

There's no hiding the fact that the Online Video Platform (OVP) space is crowded, even more so than the Content Delivery Network (CDN) space was three years ago when the CDNs marched fearlessly down the inevitable path of commoditization. Today there are over 90 streaming ...

The Weekly Online Video News Round Up - Internet TV Edition

The Weekly Online Video News Round Up   Internet TV Edition

This past week was one of the biggest in terms of big news stories in the world of online video. We learned that Hulu might be for sale, that Apple is building their own smart TV product, that crowdsourced video production is exploding internationally, and ...

Brightcove Moves Beyond Video With Mobile Development Platform, App Cloud

Brightcove Moves Beyond Video With Mobile Development Platform, App Cloud

Brightcove has been a trusted provider of video hosting, distribution, and monetization for publishers and brands for several years. This morning, at their Brightcove Play 2011 conference, CEO and founder, Jeremy Allaire, unveiled a new product aimed at giving publishers the same kind of customizable ...

BrightCove, 5Min Media Team for Online Video Syndication

BrightCove, 5Min Media Team for Online Video Syndication

Brightcove and 5min Media (part of AOL) have strengthened their relationship to give Brightcove users access to the entire 5min video library. If you have a Pro of Enterprise account at Brightcove, you can now publish 5Min content through your dashboard and participate in upcoming ...

Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video

Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video

I interviewed Chris Quigley, Co-founder of the buzz marketing company, Viral Ad Network, about why and how companies should engage in social causes using video. Chris also shares the special benefits that social video campaigns can have for charities, and we add some of our ...

College Bans YouTube Education Seminar: Evan Emory Fallout in Muskegon County

College Bans YouTube Education Seminar: Evan Emory Fallout in Muskegon County

Muskegon Community College appear to have put a lockdown on all campus events with any relation to their former student, Evan Emory, who today started his 60-day jail sentence for posting a video on YouTube. My efforts along with local residents to schedule an educational ...

Why You Should Consider Online Games as a Video Marketing Channel

Why You Should Consider Online Games as a Video Marketing Channel

While video advertising has established itself as an effective channel, brands continue to search for ways to improve engagement and conversion. This article encourages advertisers to explore the use of branded videos as a monetization medium in online games and suggests some strategies to achieve ...

My Video Rights Helps Web Video Content Owners Monetize Unauthorized Usage

My Video Rights Helps Web Video Content Owners Monetize Unauthorized Usage

There may be a new copyright sheriff in town, but this sheriff won't be locking anyone up. MyVideoRights.com is an online video advertising service that monitors unauthorized usage of copyrighted materials in web video. Instead of shutting down the illegal clips, the company then works ...

Innovid Puts Social Network Interactivity in Pre-Roll Video Ads

Innovid Puts Social Network Interactivity in Pre Roll Video Ads

Innovid earlier this week announced their new interactive pre-roll video ads called, iRoll. That name makes me want to roll my i's. But hey, I suppose it's more an i for interactive than hitching on the trend of calling everything iSomething, at least I hope ...

Adobe Pass Unlocks TV Everywhere

Adobe Pass Unlocks TV Everywhere

Adobe wants its Flash player to the be the one stop shop for the TV Everywhere industry. With that in mind they've revealed the Adobe Pass, an authentication service which can gate premium content for cable and satellite operators as well as broadcasters online. The ...

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