Brightcove Articles

As the Online Video Platform Market Crowds, Smart Companies Adapt

There's no hiding the fact that the Online Video Platform (OVP) space is crowded, even more so than the Content Delivery Network (CDN) space was three years ago when the CDNs marched fearlessly down the inevitable path of commoditization. Today there are over 90 streaming ...

The Weekly Online Video News Round Up - Internet TV Edition

This past week was one of the biggest in terms of big news stories in the world of online video. We learned that Hulu might be for sale, that Apple is building their own smart TV product, that crowdsourced video production is exploding internationally, and ...

Brightcove Moves Beyond Video With Mobile Development Platform, App Cloud

Brightcove has been a trusted provider of video hosting, distribution, and monetization for publishers and brands for several years. This morning, at their Brightcove Play 2011 conference, CEO and founder, Jeremy Allaire, unveiled a new product aimed at giving publishers the same kind of customizable ...

BrightCove, 5Min Media Team for Online Video Syndication

Brightcove and 5min Media (part of AOL) have strengthened their relationship to give Brightcove users access to the entire 5min video library. If you have a Pro of Enterprise account at Brightcove, you can now publish 5Min content through your dashboard and participate in upcoming ...

Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video

I interviewed Chris Quigley, Co-founder of the buzz marketing company, Viral Ad Network, about why and how companies should engage in social causes using video. Chris also shares the special benefits that social video campaigns can have for charities, and we add some of our ...

College Bans YouTube Education Seminar: Evan Emory Fallout in Muskegon County

Muskegon Community College appear to have put a lockdown on all campus events with any relation to their former student, Evan Emory, who today started his 60-day jail sentence for posting a video on YouTube. My efforts along with local residents to schedule an educational ...

Why You Should Consider Online Games as a Video Marketing Channel

While video advertising has established itself as an effective channel, brands continue to search for ways to improve engagement and conversion. This article encourages advertisers to explore the use of branded videos as a monetization medium in online games and suggests some strategies to achieve ...

My Video Rights Helps Web Video Content Owners Monetize Unauthorized Usage

There may be a new copyright sheriff in town, but this sheriff won't be locking anyone up. MyVideoRights.com is an online video advertising service that monitors unauthorized usage of copyrighted materials in web video. Instead of shutting down the illegal clips, the company then works ...

Innovid Puts Social Network Interactivity in Pre-Roll Video Ads

Innovid earlier this week announced their new interactive pre-roll video ads called, iRoll. That name makes me want to roll my i's. But hey, I suppose it's more an i for interactive than hitching on the trend of calling everything iSomething, at least I hope ...

Adobe Pass Unlocks TV Everywhere

Adobe wants its Flash player to the be the one stop shop for the TV Everywhere industry. With that in mind they've revealed the Adobe Pass, an authentication service which can gate premium content for cable and satellite operators as well as broadcasters online. The ...

Is Being Stupid on YouTube Now a Crime? Evan Emory Pleas "No Contest"

Evan Emory may soon hold the distinction of being America's first "YouTube criminal." Yesterday in a Michigan court in Muskegon county he pleaded "no contest" to a reduced felony charge of "unlawful posting of an internet message with aggravating circumstances" – a plea deal to ...

The Online Video Weekly News Reel - 13 March 2011

This was a busy week as I was in both Prague and Hamburg. Then when I returned the Wisconsin government had gone and done something illegal, Japan had been hit by a massive earthquake and then a tsunami and well, the world just seemed to ...

Why a Professional Web Site Video Experience is Crucial for Business Marketing

After you spent the time and money on producing quality video for your Website, you need to also consider what's the best way to have that video have the best presentation and user experience possible? In this post I outline those companies and business models ...

The Weekly Online Video News Reel - 27 Feb 2011

I was going to name this one the Collective Bargaining edition, then the World in Flames edition then I just gave up and decided that it didn't matter. By now you all know what's going on in various countries of the world and hopefully what's ...

Another Video One Bites the Dust, VBrick Acquires Fliqz

News of more consolidation within the online video platform space came earlier this week with the announcement that Emeryville, CA-based Fliqz has been acquired by enterprise IP video pioneer VBrick. In a press release issued on Tuesday, Wallingford, Conn.-based VBrick announced that it has acquired ...