Brightcove Articles

End Your Video Encoding Blues With Encoding.com

Encoding.com offers, get this, web-based, on-demand, video encoding. Nope, no joke. They will grab your video encode it and then send it back to you. Sign up is free and you can even do a test run but after that, you'll have to pay

Brightcove Webcast – Maximizing Video Ad Revenue

I received an email about this upcoming webcast and thought I should share it with you all. Video advertising is one of the fastest growing opportunities online today and one of the most promising online advertising formats. The draw of the TV experience, consumers' adoption …

Video Delivery Network – Sorenson 360 (Part 2)

A few weeks back, I had the pleasure of speaking with Eric Quanstrom, VP of Marketing for Sorenson Media about their online video delivery network, Sorenson 360.  In part 1 of my interview, I asked Eric about what their company believes are the essentials for …

Video Marketing Strategy: Hosted Versus Posted Video

Video Marketing Strategy: Hosted Versus Posted Video

When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a …

What Google Could Do With Brightcove

Rumors are surfacing from a Mark Glaser Tweet last week that said Google is in talks with Brightcove to buy them for $500M to $700M. While everyone else is speculating on the purchase, I'm speculating on what Google could do with the video service.

Video Platforms – Interview With Sorenson 360 (Part 1)

I recently interviewed Eric Quanstrom, Vice President of Marketing and Strategy for Sorenson Media, about their video publishing and delivery platform, Sorenson 360. Eric explains what their company believes are the essentials for any business to have in selecting a video publishing and delivery solutions provider, and why he believes “Video Delivery Network” is a more appropriate term for his industry than “Online Delivery Platform” (OVP).

List of Online Video Platform APIs

As most of you know, an online video platform provides companies with video hosting and delivery services among various other features and functionality that can vary (analytics, ad networks, HD support, etc…).  Many of these online video platforms (and there are just too many right now …

The Next Wave for Online Video Search Optimization

Mark Robertson reviews the SES San Jose 2009 session titled “The next wave for online video” which he spoke at along with Gregory Markel of Infuse creative and David Burch of Tubemogul. Learn about Video SEO from the expert at ReelSEO.com

Livestream APIs and Brightcove Integration

Livestream, formerly Mogulus, have released a set of open APIs for the service expanding the ability to integrate it into your online video strategy. Plus the service is also now able to integrate its live streaming with the Brightcove video player.

HD Online – Watch Upload and Share High-Definition Videos

HD Online   Watch Upload and Share High Definition Videos

With the ever expanding acceptance of high definition video it's no wonder that making a list of sites that support it is an ongoing task. So this time around it's my turn to update you on all the latest and greatest places where you can …

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