Adobe Articles

The Secret to Encoding High Quality Web Video: Tutorial

The Secret to Encoding High Quality Web Video: Tutorial

I like making money as much as the next guy, but the last three or four consulting clients all shared a problem so basic that I was almost embarrassed to take their money. Specifically, they came to me concerned about poor video quality, and the ...

New DLNA Guideline Could Mean Premium Content On All Connected Devices

New DLNA Guideline Could Mean Premium Content On All Connected Devices

DLNA, The Digital Living Network Alliance, is all about getting your content from where it's stored to where you want to watch it. Now, they've teamed up with satellite, cable and telecommunications service providers on the Interoperability Guidelines to leverage DTCP-IP Protected Streaming to make ...

Adobe Pass Unlocks TV Everywhere

Adobe Pass Unlocks TV Everywhere

Adobe wants its Flash player to the be the one stop shop for the TV Everywhere industry. With that in mind they've revealed the Adobe Pass, an authentication service which can gate premium content for cable and satellite operators as well as broadcasters online. The ...

Adobe Releases Wallaby Flash to HTML Converter Preview

Adobe Releases Wallaby Flash to HTML Converter Preview

The cool tool I wrote about some time back from Adobe that will allow you to take your Flash and transport it to HTML will get a preview release today. While it might not be amazingly cool, it could certainly help all those Flash programmers ...

Adobe Flash 10.2 Said to be 34% More Efficient, Includes H.264 Hardware Acceleration

Adobe Flash 10.2 Said to be 34% More Efficient, Includes H.264 Hardware Acceleration

Adobe recently announced features for the new 10.2 Flash. Among the claims are 34% more efficient, inclusion of the H.264 codec and support for more mobile devices and platforms. Also, and this seems to be the way the whole industry is going, they have included ...

Get Your Online Marketing Degree Next Week At 2011 OMS

Get Your Online Marketing Degree Next Week At 2011 OMS

It's that time once again to head into San Diego and check out what's new and exciting in the world of online marketing with the 2011 Online Marketing Summit. The speaker list reads like a who's who in online marketing. Heck, even I recognize some ...

Fear and Loathing in Online Video: The Video Codec Conundrum Continues

Fear and Loathing in Online Video: The Video Codec Conundrum Continues

My last post described, what Google's decision to drop H.264 from Chrome in favor of its own WebM format means for you, and concluded that this situation creates even more complexity video publishers, along with the potential of a massive increase in video publishing costs. ...

Finding Your Audience with Heat-Seeking Online Video Marketing Missiles

Finding Your Audience with Heat Seeking Online Video Marketing Missiles

Audiences are becoming increasingly fragmented in the ways they find and experience entertainment content and related marketing messages, which can be frustrating for the brands, businesses marketers and advertisers that are trying to reach them. There is indecision and hesitancy about where to best spend ...

YouTube Quietly Changes Default Embed Code to HTML5-Friendly iFrames

YouTube Quietly Changes Default Embed Code to HTML5 Friendly iFrames

Have you ever embedded a YouTube video on a blog or other website? If so, you're probably familiar with the code format--it has long been made up of Flash-based "object" tags. But now, without any formal announcement or promotional fanfare (with the exception of a ...

Google Chrome To Drop H264 - How Will This Affect You?

Google Chrome To Drop H264   How Will This Affect You?

Just when it appeared that the online video industry was moving toward a video standard, with H.264 video playback in HTML5 – more chaos ensued with Google's announcement of its plans to phase out support for H.264 in its Chrome browser, in favor of open ...